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    Home » Great Guns Signs AICP Best New Director Adam Morse

    Great Guns Signs AICP Best New Director Adam Morse

    By SHOOTWednesday, March 19, 2025No Comments436 Views
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    Adam Morse (photo by Julia Varvara)
    LONDON & LOS ANGELES --

    Great Guns has signed Adam Morse, who was honored at the 2024 AICP Show as Best New Director. The filmmaker, actor, and writer joins for representation in the U.K., U.S., Middle East, and Asia.

    Morse’s work spans multiple long and short formats, including live-action, models and miniatures, sports choreography, high-speed car sequences, CGI, and animation. He’s directed brand films and high-end commercials for the likes of Puma, GSK, McLaren, and most notably Google Pixel’s “Javier in Frame,” a viral Super Bowl spot viewed over 50 million times on YouTube alone.

    Morse earned AICP Best New Director distinction for “Javier in Frame,” created by Google Creative Lab in collaboration with GUT Miami, and produced by SMUGGLER.

    In the long-form arena, Morse’s directorial feature debut–the indie psychological thriller Lucid–was nominated for the Michael Powell Award at the 72nd Edinburgh International Film Festival and won Best Director at the Gold Movie Awards. It starred Billy Zane of Titanic and British actress and fashion icon Sadie Frost. Morse has since gone on manage big budget productions with further celebrity talent including music legend Stevie Wonder, former Manchester United star Raphaël Varane, and World Cup winner Olivier Giroud.

    A staunch advocate for others with disabilities, Morse founded the non-profit organization Crystal Vision Foundation to support disabled artists aspiring to break into the entertainment business. He was recently honored by the DP 100 in the Visual Arts category as one of the 100 most influential people creating social impact, and is set to star as the subject of a new documentary about his unique journey.

    Morse commented, “There are many reasons why I feel proud, excited, and grateful to be with Great Guns. Signing with this fantastic company feels like I’m joining a loving family who truly believe in me, the vibe is completely authentic and the team are fully aligned with my ambition. I’m working to become the biggest director in advertising and I’m fortunate now to be surrounded by people who are ready to make this a reality with me.”

    Laura Gregory, founder and CEO at Great Guns, added, “Adam is that rare, exciting talent who approaches filmmaking from a truly unique perspective, constantly breaking barriers as both a director and accomplished actor, and we couldn’t be more thrilled to welcome him to the Great Guns family.”

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    Category:News
    Tags:Adam MorseGreat GunsLaura Gregory



    Visual Effects Society Launches VFX Women Who Lead Initiative

    Friday, April 10, 2026

    The Visual Effects Society (VES) has launched its new VFX Women Who Lead initiative. This new global effort will aim to ensure that every woman in the visual effects industry, at any point in her career, has the support, visibility, access, and resources to succeed. The initiative is led by a committee of female VFX leaders from across the VES, spearheaded by chair Neishaw Ali, the founding partner, CEO, and executive producer of SPINVFX and a former member of the global VES Board of Directors.

    "I know firsthand how vital this kind of program is because I've lived the gaps it's trying to close. I'm so proud that the VES is creating a platform for all industry leaders who want to 'give back' and help shape a more inspiring future for women. Together, I'm confident that we will drive meaningful change, create hope, and foster growth in the years ahead,” shared Ali.

    VFX Women Who Lead will inspire change year-round through several paths, including a peer mentorship program, and resources such as a “Careers in VFX” video series, a newsletter compiling industry news and opportunities, social media spotlights, and much more. Most notably, the committee will host its inaugural VFX Women Who Lead Summit--an international gathering of industry leaders to share stories, build community, and define what equitable leadership looks like. This event will be held in fall 2026 in Los Angeles, with details to be announced.

    The VFX Women Who Lead initiative is... Read More

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