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    Home » GREATERGOOD Signs Nico Beyer For U.S. Representation

    GREATERGOOD Signs Nico Beyer For U.S. Representation

    By SHOOTMonday, June 1, 2026No Comments75 Views
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    Nico Beyer
    LOS ANGELES --

    Director Nico Beyer has joined production company GREATERGOOD for commercial representation in the U.S.

    Beyer has directed campaigns for brands including Mercedes-Benz, Nike, BMW, Audi, Lexus, Land Rover, McDonald’s, and Adidas, earning multiple accolades at Cannes Lions, Clio Awards, D&AD, Eurobest, and the New York Festivals. He is widely recognized for a distinctive visual language and a refined approach to storytelling, with work that blends precision, atmosphere, and cinematic craft. An international director who has worked extensively across Europe and the U.S., Beyer had earlier been repped in the U.S. market by Partizan.

    Alongside his commercial work, Beyer has directed music videos for internationally renowned artists, as well as narrative and documentary projects. Most recently, he directed a series of music videos for The Molotovs, further expanding his work in the music space.

    Beyer is also currently in production on his documentary feature Never Grow Up, exploring the Mod generation and its cultural resurgence.

    His signing with GREATERGOOD marks a renewed collaboration with founder and executive producer Pedro Aragão de Oliveira, reflecting a longstanding creative alignment and shared commitment to craft-led filmmaking.

    “Nico brings a level of precision and authorship that’s rare,” said de Oliveira. “His work has a quiet confidence to it, where every frame feels considered but never overworked. We’re very excited to be building something together.”

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    Category:News
    Tags:GREATERGOODNico BeyerPedro Aragão De Oliveira



    The Rise and Fall Of “The Hills” Star Spencer Pratt’s Improbable Campaign For L.A. Mayor

    Tuesday, June 9, 2026

    He wrote a memoir called "The Guy You Loved to Hate." He's dabbled in rap, releasing a song called "I'm a Celebrity." He started a company selling crystals claimed to have healing properties.

    But Spencer Pratt was not able to pull off his latest venture — an improbable bid to become mayor of Los Angeles. The Associated Press determined Monday that the onetime reality television personality did not qualify for the November runoff to unseat embattled incumbent Karen Bass.

    Instead of Pratt, a Republican who received a nod of approval from President Donald Trump, Bass will face progressive Nithya Raman, a city council member who had challenged the Democratic mayor from the political left.

    Pratt's candidacy was fueled by celebrity — he starred on "The Hills," a show about young people in Los Angeles — and videos that supporters generated with artificial intelligence. But his campaign also reflected frustration that political leaders have been unable or unwilling to address chronic problems. Pratt had relentlessly focused on homelessness, crime and decay that's marred a city otherwise known for its culinary scene, postcard scenery and a global entertainment industry.

    "Enough is enough," Pratt often said on the campaign trail.

    Officials spent days tallying votes from the June 2 primary, typical in a state where slow counting has made the process a target for frustration and conspiracy theories. On Friday, Pratt posted photos of himself outside city hall with a single word — "Patience."

    No Republican has won a mayor's race in Los Angeles since 1997, and Pratt faced a steep climb as a first-time candidate. His political ambitions were forged by tragedy that added grit to his tabloid backstory. His house was one of thousands... Read More

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