Director Nico Beyer has joined production company GREATERGOOD for commercial representation in the U.S.
Beyer has directed campaigns for brands including Mercedes-Benz, Nike, BMW, Audi, Lexus, Land Rover, McDonald’s, and Adidas, earning multiple accolades at Cannes Lions, Clio Awards, D&AD, Eurobest, and the New York Festivals. He is widely recognized for a distinctive visual language and a refined approach to storytelling, with work that blends precision, atmosphere, and cinematic craft. An international director who has worked extensively across Europe and the U.S., Beyer had earlier been repped in the U.S. market by Partizan.
Alongside his commercial work, Beyer has directed music videos for internationally renowned artists, as well as narrative and documentary projects. Most recently, he directed a series of music videos for The Molotovs, further expanding his work in the music space.
Beyer is also currently in production on his documentary feature Never Grow Up, exploring the Mod generation and its cultural resurgence.
His signing with GREATERGOOD marks a renewed collaboration with founder and executive producer Pedro Aragão de Oliveira, reflecting a longstanding creative alignment and shared commitment to craft-led filmmaking.
“Nico brings a level of precision and authorship that’s rare,” said de Oliveira. “His work has a quiet confidence to it, where every frame feels considered but never overworked. We’re very excited to be building something together.”