Greenpoint Pictures, which maintains offices in Brooklyn and L.A., has signed directing duo The Roos Brothers for representation in the U.S. Logan Roos had been directing solo on the Greenpoint roster since 2014–after serving as a DP and editor at the company. Over the last year, Logan and brother Josh have come together as a directorial team, now landing at Greenpoint as their first production company roost. Their work spans short films, branded series and broadcast spots.
The duo’s differing backgrounds form a natural one-two punch–Logan’s roots in cinematography and editing brings a trademark look to their work, while Josh calls upon his background in writing and visual design to strengthen each story they craft.
The Roos Brothers have completed numerous short films–––including Vimeo Staff Pick aRm1–––which have been recognized with multiple Webby Award nominations. Their commercial series for Rocky Mountain Health was also honored by the Webby Awards and was an official 2018 Brand Film Fest selection. They have worked with brand clients including Nike, Adidas, Reebok, Coca-Cola, and the NHL.
Michael Kuhn, Greenpoint Pictures’ founding partner, said, “Logan and Josh are family. We’ve known each other for years and have worked together in one capacity or another for quite some time. Every time I watch a new piece of theirs, I’m moved.” Kuhn described the Roos Brothers as the industry’s “best-kept secret.”
Josh Roos related, “We’re already deep into some exciting projects, so it’s a fantastic start.” Logan Roos added, “I’ve been a part of the Greenpoint crew for years and we have made some amazing work together. We’re looking forward to this new and exciting chapter together as The Roos Brothers.”
Comedic Director Roderick Fenske Joins Yard Dog TV For U.S. Spot Work
Roderick Fenske, the award-winning agency copywriter/creative director turned comedic director of commercials and films, has joined Yard Dog TV for U.S. representation.
Fenske--known for his idiosyncratic casting, stylish art direction, and blend of practical and digital effects--saw his newest commercial work, for Drink Weird Ice Tea, break earlier this month. His most recent short film, I’m Dead, You’re Welcome, starring JR Russell, Taissa Zveiter, Sandy Eels, and Julia Lorpriore, is making the rounds of film festivals now, having won Best Comedy Short at the Flagstaff International Film Festival last month.
Fenske, who started out in the business as a copywriter, is one of a select group of agency creatives to have found success in both New York and London, where his last post was as a creative director at TBWA there. “I owe so much of my career to Trevor Beattie [TBWA London chairman/creative director at the time], because he believed in me and started my career directing commercials,” said Fenske, citing work for Sony PlayStation, French Connection UK, and Channel 5.
Those spots led to an invitation to become a member of the visionary Swedish film collective known as ACNE. “I learned so much there working in a directing collective. With everybody talking about how to make stuff look stylish and cinematic it was like a film school for me,” Fenske explained. “Production design is so important because humor can be much more unexpected when you have an elevated look.”
Over the course of his career, Fenske’s work has received many international awards from shows including the Cannes Lions, British D&AD, and AICP. He moved from London to Los Angeles, and during this time he met Yard Dog... Read More