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    Home » Greta Gerwig’s Directorial Debut “Lady Bird” May Continue A24’s Oscar Momentum

    Greta Gerwig’s Directorial Debut “Lady Bird” May Continue A24’s Oscar Momentum

    By SHOOTTuesday, September 12, 2017Updated:Tuesday, May 14, 2024No Comments2102 Views
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    Actress Greta Gerwig attends the InStyle/HFPA Party on day 3 of the Toronto International Film Festival at the Windsor Arms Hotel on Saturday, Sept. 9, 2017, in Toronto. (Photo by Evan Agostini/Invision/AP)

    By Jake Coyle, Film Writer

    TORONTO (AP) --

    Greta Gerwig stood on the stage of the Ryerson Theatre at the Toronto International Film Festival, wiping back tears from the roaring standing ovation that greeted her directorial debut, "Lady Bird."

    Gerwig was already a successful actress and a proven screenwriter, having co-written several films including two with Noah Baumbach ("Frances Ha" and "Mistress America"). But her leap into directing, she said, took some gumption.

    "When I finished this (script), I thought, you know what, I've always wanted to direct. And I never felt ready. I never felt like I had enough experience, enough time, enough hours under my belt, enough time being around other directors on set," said Gerwig at the premiere. "And then I thought: it's time to jump, kid. You've got to do it. Even though it's scary, you have to give yourself a chance."

    "Lady Bird," an autobiographical coming-of-age tale written and directed by Gerwig and starring Saoirse Ronan, is one of the films that has indie distributor A24 poised to again be a major player through awards season. After its first best-picture nominee two years ago (the Brie Larson-led "Room") and Barry Jenkins' best-picture winning "Moonlight" last year, A24's blistering streak may well continue.

    Both of those films made landfall at Telluride and then made their biggest splash at the Toronto International Film Festival. The same has also been true of "Lady Bird," which is backed by producer Scott Rudin. It's been hailed for its witty, honest portrait of a high school senior (a show-stopping Ronan) trying to breaking free of her youth while discovering acting and feuding with her mother (an extraordinary Laurie Metcalf).

    "I wanted to make a film about home and the way home is only vivid when you're leaving. My home growing up was Sacramento so I felt like it was very underrepresented in the cinematic universe," said Gerwig, chuckling. "I felt like nobody had made the Sacramento opus and it was time."

    While the Toronto International Film Festival is too sprawling for any one company to dominate, several recent festivals have often felt overwhelmed by Netflix or Amazon — the new deep-pocketed new heavyweights in film distribution. But Toronto has come close to belonging to A24.

    A24 will also premiere the finished cut of James Franco's anticipated comedy "The Disaster Artist" (it played as an unfinished film at SXSW earlier in the year) at a midnight screening in Toronto on Monday night. The rest of its Toronto roster includes Sean Baker's acclaimed "The Florida Project," a hit in May at Cannes; Yorgos Lathimos' "The Killing of a Sacred Deer," starring Nicole Kidman and Colin Farrell; Andrew Haigh's latest "Lean on Pete" and the Kirsten Dunst-starring "Woodshock."

    The success of the slate stems directly from A24's filmmaker-first attitude. Like it did with Jenkins, putting trust in the right talented young filmmakers is paying off.

    "There's numbers for everything now," said Willem Dafoe, star of "The Florida Project." ''Movies can be bull—- but movies can also do a beautiful thing. They can change our minds about things. They can challenge how they think. In order to do that, they have to be made by original thinkers and they can't be made by logarithms."

    A24 has by no means cornered the market on filmmaker-driven cinema. Sony Pictures Classics ("Call Me By Your Name"), Fox Searchlight ("The Shape of Water"), Focus Features ("Darkest Hour") and even major studios like Paramount Pictures ("Downsizing"), have all played major roles at this year's Toronto. Other upstarts are also making noise, like Neon, which acquired the Tonya Harding tale "I, Tonya," and Byron Allen's Entertainment Studios, which grabbed the Ted Kennedy drama "Chappaquiddick."

    But A24 has established itself as an annual festival and awards season force.

    "It's hard to get films like this made and I'm glad that they are," said Kidman. "In this cinematic world, there needs to be some voices. It's so diluted now. There are certain things that just don't get made or don't get talked about. So it's like: Yeah, come on."

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    Category:News
    Tags:Greta GerwigLady BirdToronto International Film Festival



    Kim Gehrig Wins The DGA Award For Outstanding Achievement In Commercials

    Saturday, February 7, 2026

    Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials for 2025. The honor was announced and celebrated during the gala 78th DGA Awards ceremony on Saturday evening (2/7) at the Beverly Hilton.

    This marked the third time in the last four years that Gehrig has won the coveted honor. She's been a nominee each of those four years.

    This time around, Gehrig won on the basis of two entries: Nike’s “You Can’t Win. So Win.” for Wieden+Kennedy, Portland, Ore.; and the Apple film “I’m Not Remarkable” via in-house agency Apple Marcom.

    The latter piece celebrates how “disabled” students around the world use Apple products and accessibility features to get the full college experience--studying, socializing and achieving on their own terms.

    Driven by the song “I’m Not Remarkable” by Kittyy & The Class, Deaf and “disabled” college students perform in a stirring musical number spanning college campuses, in dormitories at house parties and more. Through their collective voices, the students express a strong singular sentiment--that “remarkable” is a word that should be reserved for everyone.

    Gehrig has an award-winning pedigree with Apple. She directed its accessibility short “The Greatest” in 2022 which went on to garner the primetime commercial Emmy Award, and helped her win the DGA Award for Outstanding Directorial Achievement in Commercials for 2022.

    As for Nike’s “You Can’t Win. So Win,” that spot made its broadcast debut on the 2025 Super Bowl. The work tackles the misconceptions that have perennially shackled women sports. Women athletes can’t stand out--or so they’re told. They can’t have an... Read More

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