Halle Petro has been upped to executive creative director at Sonic Union. In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising–including collaborations with music and sound narratives. She’ll also continue to expand Sonic Union’s podcast productions working closely with a team that includes creative producer Kimu Elolia.
Prior to being named executive creative director, Petro was Sonic Union’s executive creative producer working on music and sound collaborations. As Sonic Union started having demand for more creative project applications and liaising, Petro moved the company into new areas of exploration to further diversify the studio’s offerings.
Among them, working with clients to develop high-impact content with creatively driven sound design, and creating a team for original composition and a catalog of music for licensing. That breadth of work includes commercials, documentary features, episodic television, animated series, award winning podcasts and sound installations.