Hélène Daubert, an industry veteran known for her lengthy tenure at production company Division, has joined BETC & POP (Havas group) as VP Create. Her arrival marks a turning point as Daubert will head up an extremely broad production scope—from internal to external, print to postproduction, AI to “beyond advertising” projects. It’s a mission at the crossroads of strategy, execution, and innovation.
In her new capacity, Daubert additionally joins the Executive Committee of BETC and POP France.
With more than 20 years at Division, Daubert has contributed to the development and success of that shop (five consecutive Production Company of the Year honors at D&AD Awards, eight Black Pencils, more than 30 awards at Cannes Lions, two Ciclope Grand Prix, etc.), whether internationally, in talent scouting, or through her excellence in production even beyond advertising films.
Daubert has honed a method that combines rigor, agility, and a passion for craft. Accustomed to working alongside international directors and major brands, she brings with her a genuine culture of curiosity, autonomy and excellence. Her ambition will be to strengthen the bridges between idea, execution, and innovation, so that each project exceeds its initial goal.
POP CEO Xavier Blairon said, “POP must be much more than just a production structure. It is a playground that must become a catalyst for transformation and, above all, a collective driving force serving all the group’s creative entities. Here, we don’t just produce–we promote creativity, we stretch it, we increase it. I am very happy to see Hélène join us. Her vision, her high standards, and her experience will fuel POP’s transformation and enable us to offer even more accurate responses.”
Fabrice Brovelli, VP of POP, stated, “With Hélène, we will finally be able to open up the game. Welcome new talent, test new formats, and relaunch productions that shake up the status quo.”
BETC president Stéphane Xiberras added, “Thinking about our creative products also means thinking about how we produce them. And for that, we need unparalleled, senior talent like Hélène’s.”
Daubert shared, “It’s not enough to have a good idea or to film it well. You have to know how to bring it to life, at the right time, with the right talent, and the right level of excellence. That’s where it all comes down to. An idea is only worth something if it’s produced.”
Daubert’s arrival is part of the transformation process led by BETC & POP under the leadership of Xiberras, Blairon, Brovelli, and Bertille Toledano.
