LOS ANGELES --

Hello Sunshine, the content and media company founded by Reese Witherspoon, has launched Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo, who is Hello Sunshine’s head of direct to consumer, Solar is being led by SVP Jennifer Wiener in close collaboration with Teneille Craig, Solar’s VP, creative. 

Part of Candle Media, Hello Sunshine has a rich history of partnering with advertisers to shape female-focused commercial messaging that resonates. With Solar, brands will now have the opportunity to partner more deeply with Hello Sunshine and to drive story-led marketing that shapes culture, drives impact, and ultimately makes the world a better place for women and diverse audiences. Solar empowers brands to tell more inclusive and representative storytelling that ultimately brings more underrepresented voices into modern media offerings. The agency also serves as the internal marketing engine that fuels Hello Sunshine’s content, commerce, and community model.

“Hello Sunshine has proven time and time again that we know women–what inspires them, connects them, and drives them to action. We’re thrilled to formally launch Solar, an innovative in-house social agency that leverages Hello Sunshine’s creative expertise to help brands authentically communicate with women,” said Polo. “Our incredible team of marketers, creatives, strategists, and producers will work seamlessly with partners to drive story-led marketing that moves the needle.”

Sarah Harden, Hello Sunshine's CEO, added, “Solar presents a more formal offering that operationalizes Hello Sunshine’s trust, influence, and deep expertise with female consumers. Leveraging our heritage in premium storytelling that centers women, we’re partnering with brands with full-service capabilities across the modern media landscape.”

More than a traditional agency, Solar teams up with mission-aligned brands to go beyond their standard strategy and creative needs. The agency’s collaborative model provides deep insight, intelligence, and credibility among women consumers. Solar’s work with brand partners includes extensive brand partnerships through Hello Sunshine IP and DTC brands, social marketing services, influencer marketing, licensing, product development, co-marketing, and women-centered consumer insights. The agency has already been working with a range of brands, including Oui by Yoplait, P&G, Diageo, Pure Leaf, Stacy’s Pita Chips, Buick, Biossance, Lavazza, Anheuser Busch, Epson, Norwegian Cruise Line and Fidelity.

“We approached Hello Sunshine because of their like-minded audience with Oui yogurt,” said Susan Pitt, brand experience director for Cereal and Yogurt brands at General Mills. “We really wanted to reach women who are passionate about saying yes to making time for themselves. Hello Sunshine built out a strategic multi-channel program that has helped catapult our shared creative purpose messaging and ultimately helped drive double digit increase in sales velocity.” 

Solar SVP Wiener previously worked at Fullscreen, where she led sales and integrated marketing teams and re-positioned Fullscreen with Fortune 500 clients as trusted, insight-led marketing solutions and social services experts. Prior to Fullscreen, she worked at Dentsu Aegis, where she and her team led award winning branded content efforts for Microsoft and focused on business development for the agency. Before joining Hello Sunshine, Wiener ran the entertainment marketing solutions team at WarnerMedia, leading all brand marketing, brand positioning, creative, brand partnerships and go to market storytelling for HBO Max, Adult Swim, Cartoon Network, DC Comics and Theatrical. 

Craig, Solar’s VP, creative, has more than 15 years of experience in publishing, advertising, digital media, and fashion. Prior to joining Hello Sunshine, Craig has made an impact in senior creative roles at ESSENCE Magazine, Dentsu mcgarrybowen for American Express, and TikTok.

Hello Sunshine will continue to focus on long-form branded entertainment with Zoe Fairborn, head of brand business development and branded entertainment, remaining at the helm of those efforts. 

MySHOOT Profiles