Production company HELO has signed full-service NFT studio 5 Pound Pixel to its talent roster. Led by veteran digital artists and long-time creative collaborators Kyle Ruddick and Robert Brown, 5 Pound Pixel joins HELO on a mission to help brands leverage aesthetically beautiful and technologically innovative NFTs to drive storytelling, experiences, and engagement with target audiences.
“As talks of the metaverse come to the forefront, our collective of creators is seeking to transform the digital space by emphasizing artistic and technological excellence through NFTs. HELO’s expertise in crafting moving experiences is a natural fit for our talent and a welcomed partnership, as we strive to innovate possibilities for brands through use of the blockchain,” stated 5 Pound Pixel co-founder Ruddick.
5 Pound Pixel co-founder Brown added, “NFTs are bringing the world a democratized way to showcase digital art, and we’re eager to help brands pioneer how they can use NFT technology as a new engagement tool to create cutting-edge experiences for consumers. As the physical and digital world converge, we’re excited to partner with HELO and continue trailblazing this emerging field.”
5 Pound Pixel’s co-founders combine more than three decades of collective experience producing standout digital artistry and developing visual experiences for leading brands, including Star Wars, McDonalds, THX, Viacom, Ubisoft, Electronic Arts, Overstock, Deloitte, and Cheerios. Under the direction of Ruddick and Brown, 5 Pound Pixel utilizes advanced creative film industry tools and custom developed software to produce unique and high-end visual experiences. Through signing with HELO, 5 Pound Pixel is seeking to partner with brands on crafting aesthetically captivating and purpose-driven NFTs that are accessible to consumers, reflect narrative visual storytelling, align with brand messaging, and authentically engage with target audiences.
5 Pound Pixel recently launched on the heels of creating “Pictures of Crypto,” an NFT series that translated daily cryptocurrency market data into creative visualizations; the series received awards for top artistry during the inaugural NFT LA 2022 convention.
“Helping brands stay fresh, authentic, and culturally relevant is critical for cutting through the noise. Kyle, Robert and the team at 5 Pound Pixel are leveraging disruptive technologies in incredible ways that will help our clients innovate and make an impact as the metaverse becomes a reality,” said Brendan Kiernan, co-founder and managing director, HELO.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More