Global experience and production company HELO has partnered with Bobbi “mamahotdog” Rich, a multi-faceted director, production designer, storyteller and more, Rich will be working with HELO’s clients to direct and produce a variety of commercial work.
Rich started her career as a story and field producer for TV series including American Pickers and Going Cambo. Recently, she was the art director for the Joe Berlinger Netflix series Crime Scene and the production designer for the Vimeo Staff pick, Assholes. She spent the past year on the creative direction and interior design of Nashville’s new experiential 70’s inspired hotspot, “The Dive Motel & Swim Club,” which has been featured in Condé Nast’s top experiential hotels of 2020 as well as Architectural Digest.
Rich is also an accomplished director within the music industry, having helmed dozens of music videos, live performances, creative direction, album art, and other promotional content for artists such as Brittany Howard, Enrique Iglesias, Elton John, Nathaniel Rateliff, Marg Price, The Pixies, and more.
“We’ve admired Bobbi’s work over the years and felt her distinctive style, energy, and approach fit the direction HELO is going in,” said Brendan Kiernan, co-founder of HELO. “Bobbi’s familiarity with our team of directors and creators means we can get to work on our upcoming projects immediately, and we know she’ll fit right in. Bobbi brings out the best in every person she works with, and she will bring her passion and creativity to both our clients and work.”
“Joining HELO was an easy decision for me,” said Rich. “My experience in art direction and set design pairs nicely with HELO’s signature design aesthetic. I am eager to bring my enthusiasm for stylistic, cinematic directing to the company’s clients and continue to create show-stopping pieces of work commercially and beyond.”
Rich is currently working on several projects, including a documentary executive produced by Jeff Tremaine and Johnny Knoxville about music industry legend Phil Kaufman titled The Road Mangler, a documentary series titled Mother Truckers Convoy, and the series Swipe Left.
Taylor Swift Wins Big At MTV Video Music Awards, Ties Beyoncé’s Record
Taylor Swift 's dominance continued at the MTV Video Music Awards, where she took home seven awards — including the night's biggest, the trophy for video of the year.
In her speech Wednesday night, Swift thanked her "boyfriend, Travis" for being on set of the "Fortnight" music video and cheering her on. Fans rewarded the mention of NFL star Travis Kelce with loud screams.
"Everything this man touches turns to happiness and fun and magic," she said, before shifting gears to the 2024 presidential election and instructing her fans who are over 18 to register to vote.
Swift did, however, avoid discussing Kamala Harris' presidential bid on stage. On Tuesday night, Swift endorsed the vice president, moments after Harris' debate with former president Donald Trump ended.
Swift's awards haul brings her to a career total of 30, tying her and Beyonc for the title of most-awarded musician in VMA history. Eminem is now the male artist with the most VMAs, at 14.
Swift and Post Malone also took home the first televised award of the VMAs for best collaboration, for "Fortnight," handed to them by Flavor Flav and Olympian Jordan Chiles.
Swift started that speech by giving remembrance to everyone who lost their lives and loved ones during 9/11, 23 years ago.
"I've just been thinking about what happened 23 years ago, everyone who lost a loved one and everyone that we lost and that is the most important thing about today," she said. "And everything that happens tonight falls behind that."
She then turned to discussing Malone.
"There is a reason Post Malone is everyone in music's favorite person to collaborate with," she shifted her attention to him. "It has taken forever for me to get him to stop calling me... Read More