Hogarth, the WPP global creative content production company, has named industry veteran Mehta as global executive creative director. He becomes he first in the company’s history to hold the role. Mehta’s appointment will support the next phase of Hogarth’s evolution by bringing his philosophy of Creative + Production + Innovation at scale to all of its clients and global teams. Mehta will report into Hogarth’s global CEO Richard Glasson.
Mehta joins Hogarth from media.monks and S4 Capital where he was responsible for growing their creative footprint across APAC. Prior to that Mehta launched tech startup Reliance Jio with Mukesh Ambani.
Mehta’s extensive career as a creative leader has seen him work across the globe with roles at West Venture Studios, Innocean USA, Razorfish, Tribal DDB and R/GA for clients such as Apple, Nike, Coca-Cola Company, Mercedes-Benz, Google, and Reebok to name but a few.
Mehta said, “It’s super rare to have people in high positions with such clarity and drive to transform a company–I experienced this from my initial connection with (WPP CEO) Mark Read whose vision to make WPP the most creative company in the world, is simply brilliant. Mark introduced me to (WPP global chief creative officer) Rob Reilly, a powerful creative mind, Rob knows what it takes to achieve creative excellence. And then, Richard Glasson, his clarity on how Hogarth needs to Be, Behave, and Achieve. This made me extremely excited about the future of Hogarth. It’s time to think, make and scale emotional ideas so our partners can shine.”
Mehta is currently based in Hogarth’s head office in London but will be moving to the company’s New York office later in 2022.
Glasson described Mehta as “a digital-first creative leader who will bring innovative thinking and constructively disruptive ideas to our clients. He’s also an empathetic and inspiring human being, who will embrace and enhance our culture and purpose–which is just as important.”
Reilly added, “Last year, we brought the best creative production leaders into the Hogarth family and now we are adding a brilliant creative innovator. I love the way Mehta thinks, his passion for ‘what’s next’ and the positive vibes he will bring to our global creative community.”
