Eric Lane is joining Hornet’s global roster of directors. Lane has helmed a range of 3D assignments spanning environments, products, and VFX as a creative director with Hornet for six years, including work for Apple, Verizon, and Amazon. After years of defining his craft, he is officially becoming a part of Hornet’s directorial lineup. With a background in architecture, graphic design, and photography, Lane has forged a creative approach informed by a spatial lens, which elevates and respects the details of the subject within its relationship to the environment.
For Lane, physical space is in itself a character, not just a set. It is a stabilizer, a stage, a shield. It elevates, conceals, and amplifies whatever is unfolding within it. This sensibility translates seamlessly through any medium, where he designs not just for function, but for presence, clarity, impact, and story. He has applied this approach in his work with the aforementioned brands, bringing thoughtful narrative depth to each project.
Hornet co-founder Michael Feder said, “Eric has been an impactful contributor to Hornet in his role as a creative director–his architectural background brings an unparalleled level of integrity to his environmental and industrial design, and his ability to connect and create with clients has resulted in strong, long-lasting relationships. Hornet’s multi-year tenure with Verizon and Amazon, and now with Apple, are just some examples of his artistic integrity and ability to build strong relationships.”
