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    HPA Engineering Award Winners: Amazon Web Services, ARRI, LG Electronics, Mo-Sys Engineering

    By SHOOTUpdated:No Comments961 Views
    BURBANK, Calif. --

    The Hollywood Professional Association (HPA) Awards Committee has unveiled the winners of the 2022 HPA Award for Engineering Excellence. The awards will be bestowed at this year’s HPA Awards gala on November 17 at the Hollywood Legion in Hollywood, Calif.

    The HPA Awards recognize creative artistry and innovation in the professional media content industry. The Engineering Excellence Award rewards outstanding technical and creative ingenuity in media, content production, finishing, distribution, and archive.

    HPA Awards Engineering Committee chair Joachim Zell said, “The pace of innovation in our industry continues unchecked! This year, we received more submissions for Engineering Excellence consideration than ever before. It’s gratifying to see this record number of submissions, driven by a deep understanding of the true needs and desires of our industry, laying the groundwork for future progress even as they launch us ahead in the moment. Congratulations to the winners, and our deep respect for all of the entrants, who have contributed to the continued evolution of our industry.”

    The winners of the 2022 HPA Award for Engineering Excellence are:

    • Amazon Web Services: Color in the Cloud.    Leveraging JPEG-XS, signals are compressed to be suitably transmitted over AWS Direct Connect, AWS VPN or the open internet while maintaining lossless or uncompromised image quality, resulting in a viable and scalable solution for high fidelity, visually lossless color from a cloud provider. 
    • ARRI: REVEAL Color Science    The ALEXA 35 REVEAL Color Science reveals improved dynamic range, color gamut, and superior rendering of skin tones and subtle colors. It separates looks from display transforms, to support dual monitoring of HDR and SDR on set, enabling more efficient grading for multiple deliverables in post production.
    • LG Electronics: LG UltraFine Pro OLED Monitor    The UltraFine OLED Pro EP950 reference grade HDR monitor meets color critical needs for content creation in cost-effective small-formats (32in & 27in). The RGB additive OLED UHD panel delivers close to 100% AdobeRGB and P3 coverage with peak luminance of up to 700 nits at 25% APL (HDR mode) and 250 nits full-field white. In-monitor 1D LUTs, 3D LUTs and 3×3 matrices allow accurate user calibration with Calman or LG software.
    • Mo-Sys Engineering: LED Key    LED Key makes VP filming affordable by allowing wide shot capture on small LED walls. Virtual Production LED wall based filming is great for mid and close up shots, but wide shots required set builders to build floor and wall extensions or huge LED walls, which increases cost and time. LED Key allows filming with much smaller walls or even projectors, enabling greater location flexibility for filmmakers.

    Four technologies followed closely, earning honorable mention: Carl Zeiss SBE, LLC (ZEISS CinCraft Mapper), Frame.io (Camera to Cloud), Glassbox Technologies (DragonFly virtual camera) and LucidLink (Filespaces).

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    Tags:Amazon Web ServicesARRIHPA Award for Engineering ExcellenceHPA AwardsLG Electronics



    SHOOT’s 65th Anniversary Reflections: FKKS’ Managing Partner Jeffrey A. Greenbaum

    Thursday, July 17, 2025

    As SHOOT celebrates a milestone, its 65th year of publication, we continue a recently launched series of interviews and features that will run throughout the summer on SHOOTonline and in SHOOT‘s newsletters and special PDF Issue with digital distribution in which industry executives, creatives and artists reflect on the changes they’ve seen over the decades, as well as essential dynamics that have endured. These folks--from different sectors of the business--will also share their visions and aspirations for the future. Perhaps most importantly, this special SHOOT coverage enables us to look back on the industry’s history, learn from it, and plum relevant lessons that will help us now and beyond. Mark Twain once famously said, “History doesn’t repeat itself but it often rhymes.” Twain’s insight underscores the importance of the past and its role in helping us better shape today and tomorrow. Such perspectives are invaluable yet sadly often not properly considered as society’s tendency at times is to overlook history and its significance. Additionally, the new generation navigating our industry sometimes isn’t aware of the relevant history, having not experienced it firsthand. Hopefully helping to close those gaps will be SHOOT’s 65th Anniversary coverage which seeks to provide historical context and to benefit from its relevance to the present and what may lie ahead. This week we connect with preeminent advertising industry lawyer Jeffrey A. Greenbaum, managing partner at Frankfurt Kurnit Klein + Selz (FKKS), to gain context on where we’ve been, where we are, and where we’re going. SHOOT reaching out to Greenbaum for his legal expertise is nothing new. Greenbaum has been a regular panelist... Read More

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