Creative studio Imagine This, celebrating its one-year anniversary, continues to build its roster with the signing of four directors. Additionally 13 artificial intelligence artists have come aboard its AI arm, Made by Humans.
Joining the Imagine This traditional live-action director lineup are:
–Hot Icarus, the filmmaking duo consisting of Wij Travers and Giles Rozier, who bring unique backgrounds in editing, ad-creative, still photography and music composition, translating into an experimental and dynamic filmmaking style.
–Ben Lalande, who’s known for his high-energy filmmaking across commercials and branded content. Lalandeis a five-time Vimeo Staff Pick, Clio, and YDA winner.
–Mariah Winters, an all around creative whose experience spans fashion photography, music videos and branded food content. She has a unique flair and creative vision in presenting everything from sweet treats to savoury snacks garnering the attention of brands such as Adobe.
–Poser, a directorial duo consisting of Emmanuel Terrell and Jake Vriezelaar, whose work the likes of Nike, New Balance, Puma, and Reebok blends levity and drama, finding beauty in the mundane and making everyday moments feel seen.
This marks the first signing with a production company for Winters and Poser, as well as the first U.S. representation for Lalande (whose international affiliations have been Eyeforce in the Netherlands, and We are colossale in Canada). Hot Icarus has had prior U.S. affiliations with Twice Pictures, Stadium, and Caravan.
Made by Humans
The Made by Humans division welcomes a series of new AI artists each bringing a unique perspective to the intersection of technology and creativity:
–Florian Meimberg – While AI fascinates Meimberg, he remains deeply committed to human creativity as a filmmaker, AI artist, and storyteller with a background in advertising. He envisions a hybrid era where technology enhances storytelling without replacing its soul.
–Isaac Rodriguez – At the forefront of AI-powered video production, Rodriguez uses AI to craft immersive narratives beyond budget and equipment constraints. With a passion for storytelling, he has directed 12 feature films and built a successful film channel with viral shorts and award-winning content.
–Niels Thomsen – A pioneer in generative AI, Thomsen consults for brands navigating digital transformation, using AI to enhance creative possibilities. He believes AI is a powerful tool but insists human vision and emotion remain at the heart of storytelling.
–Mads Roikjaer – With over a decade in film production and digital media, Roikjaer explores the fusion of human creativity and AI. He sees AI as a tool that expands creative frontiers while keeping human ingenuity at the core.
–David Blagojevic – A film director and AI artist specializing in food, beauty, and cosmetics, Blagojevic integrates generative AI into his visually striking commercial work. With a background in advertising and motion-controlled rigs, he pushes creative boundaries in filmmaking using AI.
–Danny Tseng – A filmmaker and AI artist, Tseng blends cinematic storytelling with generative AI, earning global recognition for his innovative visuals. For him, AI is a return to boundless creativity, transforming imagination into moving, breathing worlds.
–Dr. POPO – A board-certified plastic surgeon and AI video creator, Dr. POPO channels his artistic vision into AI-generated visuals inspired by music. He sees AI art surpassing traditional styles and becoming a dominant creative force.
–Jesús Plaza – A director with two decades in fiction, advertising, and digital storytelling, Plaza embraces AI to push creativity. Despite AI’s growing power, he believes human creativity remains at its core.
–Zack Abrams – Known as allhailthealgo, Abrams champions open-source AI for breaking creative barriers, making high-level production accessible to all. Passionate about AI’s potential, he hopes companies shift their marketing to showcase its true capabilities.
–Cam Heyes – Merging Y2K aesthetics with AI innovation, Heyes creates striking visuals that blend nostalgia with cutting-edge technology. With a portfolio spanning major music artists, Cam continues pushing creative boundaries through AI.
–János Déri – A visionary at the intersection of design, corporate, and film, Déri pioneered AI-generated TV commercials, including projects for Vodafone and Defender.
–Max Larsson – From a young age, he was drawn to storytelling through the lens, and has spent years refining his craft as a cinematographer. Now, as the industry evolves faster than ever, he continues to shape the future of visual storytelling with the power of AI.
–Kavan the Kid – A trio of lifelong friends whose creative bond began in high school, they’ve built an eclectic arsenal spanning filmmaking, photography, and visual effects. What started as AI curiosity quickly became something bigger. Now, they’re chasing their boldest vision yet–crafting full-length films with pioneering AI workflows
“When we launched Imagine This a year ago, we set out to create a space where the best directors and innovative AI-driven artistry could thrive side by side,” said studio CEO and founder Toby Walsham. “One year in, I couldn’t be prouder of the roster we’ve built, filled with some of the most incredible talents in the industry. This latest round of signings reflects our ongoing commitment to pushing creative boundaries and offering clients unparalleled storytelling solutions.”
Since its launch, Imagine This has established itself as a hybrid creative force, bridging the gap between production, creative strategy and artists representation. The company has since delivered multi-platform global campaigns for the likes of Booking.Com, Lifesaver Gummies and SkinPen, utilizing its roster of cross-disciplinary artists.
