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    Immersive Director Aramique Signs With m ss ng p eces For Commercial Representation

    By SHOOTNo Comments336 Views
    Aramique
    NEW YORK & LOS ANGELES --

    Production company m ss ng p eces has added director Aramique to its roster for commercial representation in the U.S. Aramique is a master of large-scale immersive experiences, interactive installations, and experimental storytelling that brings a lyrical and human-centered approach to brands and technology.

    Aramique and m ss ng p eces now make their creative partnership official on the heels of successful collaborations this year for Starbucks and INFINITI. In October, Aramique helmed an experience in New York City celebrating art and coffee and created an interactive art wall at Starbucks’ Reserve Roastery that let guests explore the metamorphosis of the coffee flower. The event featured a special DJ set by musical artist Jungle. In March, Aramique led a car launch for INFINITI and Publicis Q, building a multisensory activation for the automaker’s reveal of the all-new 2025 INFINITI QX80. The VIP event took place 100 stories up at The Edge, the outdoor sky deck at Hudson Yards in Manhattan. Featuring a private performance by Grammy- and Academy Award-winning musician Jon Batiste, guests were invited to step inside stunning new audio, lighting, and cooling features through three innovative art installations.

    Aramique’s practice has spanned experimental storytelling, art, and technology projects with brands, institutions, record labels, and non-profits. His client activations include HBO’s Game of Thrones, Amazon Prime Video at ComicCon, and Fox Entertainment’s Blockchain Creative Labs launch at SXSW. His installation-based public experiences have been featured at festivals including Art Basel, TED, and Moogfest, and institutions like Palais de Tokyo, New Museum, Museum of the Moving Image, Arsenal Contemporary, and Mobile World Congress. His work has been celebrated by publications ranging from The Guardian to Time Magazine.

    “Aramique brings such a gorgeous combination of design, technology, and theatrics that we’ve admired for years, and we’re thrilled to be making our collaboration with him official,” said Kate Oppenheim, managing partner at m ss ng p eces. “He is an ideal partner for m ss ng p eces as we continue to create work that delivers great experiences for our brand partners and their audiences.”

    “Our first project together made for INFINITI is one of my all-time favorites,” said Aramique. “There’s a level of trust that people have in m ss ng p eces that allowed me to dream really big, run with unprecedented ideas, and bring them to life in record time even better than I had imagined.”

    Aramique is an alumnus of the New Museum Incubator for Art and Technology in New York, founder of the non-profit Reality Research Lab in Lyon, France, and a mentor for the One Show’s One School. Prior to joining m ss ng p eces, Aramique had been repped in the U.S. by production house Tool.

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    Category:News
    Tags:AramiqueKate Oppenheimm ss ng p eces



    Picture North Signs Director Kevin Oh For Commercials and Branded Content

    Monday, April 20, 2026

    Picture North has added director Kevin Oh to its roster of talent for U.S. representation spanning commercials and branded content. Prior to joining Picture North, he had most recently been freelancing.

    An observational director known for his detailed composition and narrative timing, Oh has become known for work that is grounded in real moments and subtle performances that drive every film forward.

    Originally a physics instructor, the pull towards storytelling brought Oh to the world of advertising and with it, the opportunity to direct. He has directed commercials for brands including Adidas, Coca-Cola, Disney, FIFA, Google, Nike, Jack Daniels, and a Puma campaign starring Rosé from Blackpink. A well-rounded filmmaker, Oh is also an accomplished DP and photographer, allowing him to step into many roles on a project and meaningfully collaborate with nearly every department.

    “To be honest, joining Picture North felt like a natural alignment more than a decision,” said Oh. “I tend to put a lot of weight into the details and the relationships behind the work. And since this is something I plan on doing for the rest of my life, that foundation was extremely important to me. There’s a level of care, accountability, and precision at Picture North that I really value. It feels like the kind of partnership where we can build something meaningful and hold each other to a higher standard with every step forward we take together. I’m excited where this path leads both of us.”

    Martin Rodahl, executive producer and founder of Picture North, added, “Kevin is a multiple threat signing! He’s obviously a very accomplished motion director, but his still photography portfolio makes him even more competitive. His background in advertising... Read More

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