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    Home » Imposter Signs Director Malia James For Commercials, Branded Content

    Imposter Signs Director Malia James For Commercials, Branded Content

    By SHOOTTuesday, February 1, 2022Updated:Tuesday, May 14, 2024No Comments2445 Views
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    Malia James
    NEW YORK --

    Director Malia James has joined Imposter for commercial and branded content representation in the U.S. She continues to be handled by Lark Creative for music videos in the U.S. market.

    Born and raised in Texas, James left home at 18 to tour the world as a photographer before moving to London and pursuing a career as a musician. Before long, she was playing bass guitar in acclaimed bands such as Dum Dum Girls and Marnie Stern, as well as being filmed by Terrance Malick and Bret Easton Ellis, singing alongside Debbie Harry and Brian Eno, and performing on David Letterman. 

    Following this stint in the music industry, James transitioned into filmmaking, directing her first music video for Black Rebel Motorcycle Club. Since then, she has become a top choice amongst artists, directing music videos for Green Day, Halsey, Rita Ora, Troye Sivan, and many more. With a drive to also direct narrative feature films, James took the first major step in the right direction by crafting Blue Lips, a short film starring and featuring the music of Tove Lo. 

    James’ directing style favors believable, authentic moments, portraying visceral emotions through a love of beautiful lighting, bold color, and compelling compositions. Her work often blends a relaxed atmosphere with a high attention to detail, and her roster of commercial clients includes Google, Captain Morgan, Adidas, Wrangler, Bose, and Truly. 

    She has won Clio and Webby Awards, been nominated for Best Rock Video at the MTV Music Awards, Best Music Video at the Brit Awards, and Best Special Project at the UKMVAs, received a Vimeo Staff Pick, and screened at SXSW. James had been directing independently, working together frequently over the past year-plus with Imposter. The positive experience led to sealing the deal and making their connection official with her joining the company’s roster. She earlier had been repped briefly in the U.S. ad arena by Strike Anywhere. And in the U.K., she had previously been handled by PRETTYBIRD London.

    Looking to the future, James is currently developing a short film with The Strokes’ Albert Hammond Jr., as well as working on the script for her first feature film. Additionally she’s working on a follow-up to her photo book, "Girl in a Girl Band," that chronicles her travels around the world as a director. 

    James said, “Imposter and I have been working together for a blissful and successful year and a half. I’m immensely grateful for the support they’ve provided from pitch to delivery on all of our jobs. Not only do they have great taste and are a joy to talk to almost daily, but they make themselves profoundly available to their roster. I often refer to them as ‘the Sub Pop of production companies’–smaller, more curated, and more intimate in the ways that can truly nourish a director’s career. In addition, they’re incredibly kind and thoughtful, so I know that agencies and clients enjoy working with them as much as I do.”

    Avtar Khalsa, executive producer at Imposter, added, “From the moment you meet Malia you can’t help but love her. She has an unwavering positivity and enthusiasm for her work, and imbues each project with zealous collaborative spirit. She consistently finds ways to elevate what’s on the page and bring humanity to her characters. So much work is put into perfecting every detail, and yet she never makes it seem like a task.”

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    Category:News
    Tags:Avtar KhalsaImposterMalia James



    Review: Writer-Director James L. Brooks’ “Ella McCay”

    Wednesday, December 10, 2025

    "I can't trust my brain right now," says our hero, Ella, deep into James L. Brooks' bafflingly disjointed, uneven, unfunny and illogical "Ella McCay." And finally, nearly two hours into a perplexing muddle of a storyline, we have some clarity of thought. No, dear, we want to tell Ella, played by the lovely Emma Mackey, who is truly the only reason to watch any of this. No, your brain is fine (and by the way, what a depressing line to put in the mouth of your most intelligent character — a hard-working woman in politics). It's your script you can't trust, Ella! Run away from it. Now. It's hard to understand how "Ella McCay," the first original feature from writer-director Brooks in 15 years, goes so utterly haywire. Is this really the same mind that wrote the memorable "Broadcast News"? "Terms of Endearment"? "As Good As It Gets"? We get a bit of a hint in the studio's press notes, which mention that Brooks began his script "without a specific storyline in mind." Hmm. Perhaps that (unintentionally) explains this tangle of half-baked characters and subplots — each more head-scratching than the next, but also boring — and an ending that's unbelievable, by which we mean not believable. What's even less believable is that smart supporting actors like Jamie Lee Curtis, Ayo Edebiri, Woody Harrelson and Rebecca Hall didn't walk out in protest of a lack of coherence. (Well, actually, Hall is gone in a matter of minutes.) The main action takes place over three days in 2008, in an unnamed state. An aggressively folksy Julie Kavner as narrator tells us Ella is a great person, and super-bright, and at 34, one of the youngest people to serve as lieutenant governor. She's also a moral compass — both in the dog-eat-dog world of politics, where she just wants... Read More

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