Invisible Collective has assembled a Hispanic directorial roster and hired executive producer Corina Conti to oversee it. The expansion is designed to better serve one of the largest populations in the world and extend the company’s mission of diversity and inclusion.
Heading the new lineup of Hispanic directors–which Invisible Collective handles in the U.S. general and Hispanic markets–is Pucho, an Argentinian whose work with brands like Coca-Cola, MasterCard, YPF and Santander has earned numerous accolades, including six Cannes Lions and five Gold Clios. “As soon as I learned about Invisible, I knew they were the right fit. They take a different approach and do honest, meaningful work,” said Pucho. “Being part of their tight-knit artist collective means a lot to me, and I’m eager to collaborate with like-minded people.”
Also coming aboard Invisible Collective are:
- Agustina Tafet – Miami-based Argentinian director and filmmaker who has collaborated with brands like Adidas, Caro Cuore, Nike and Falabella.
- Esteban Sapir–an Argentinian filmmaker, photographer and co-founder of the production company LADOBLE, spread across Mexico, Argentina and Spain.
- And Manuel Nogueira – photographer, creative director and founder of the maverick Brazil-based creative studio and production company MAGMA.
Prior to joining the Invisible team, Pucho was repped via Parana. The other three directors had no prior U.S. representation.
EP Conti has spent more than 30 years blazing trails for U.S. Hispanic creatives. Conti’s resume includes production companies such as Propaganda, Palomar, RSA, SMUGGLER, Goodgate and Anonymous Content. During her time with these companies, she collaborated with prominent directors like Jake Scott, Antoine Fuqua, David Fincher, and Spike Jonze. She worked on numerous global campaigns for brands like Amex, ESPN, Nike, Citibank, Subway and Armani.
At Palomar, she discovered, launched and supported numerous remarkable Hispanic directors, including Pucho as well as Armando Bo, Rodrigo Prieto, and Pep Bosch, just to name a few. Her impact wasn’t confined to the production house side of the business; Conti was an agency producer at Fallon and the multicultural shop The Community.
While at The Community, Conti secured the Latin American creative agency a significant job with Citibank. “There was an untapped market in the millions of Latin Americans living in the US, who were craving more than what they were getting,” said Conti, “I recognized a profound need for better marketing with high-quality campaign work.”
Directed by Jake Scott, the campaign can be considered one of the first advertisements geared toward a previously disparate Hispanic market to be directed by an award-winning mainstream market filmmaker.
Conti was introduced to Invisible Collective by its managing director Tracie Norfleet. Conti had worked alongside Norfleet earlier several times at RSA. Immediately taken by Invisible Collective’s mission, caliber of directors and variety of work it produces, Conti decided to pitch herself for the new role.
“Corina has a keen eye for discovering new talent, especially directors who are below the radar and haven’t hit yet. She’s so incredibly well-connected and loved,” said Norfleet. “She brings unmatched passion and creative power.”
Helping the Invisible team secure creative projects within the global Spanish-speaking market is Isabel Echeverry, founder of the sales representation firm Kontakto Reps.
