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    Home » IPG Acquires Stake in The Famous Group

    IPG Acquires Stake in The Famous Group

    By SHOOTFriday, April 22, 2022Updated:Tuesday, May 14, 2024No Comments2032 Views
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    IPG CEO Philippe Krakowsky
    NEW YORK --

    Interpublic Group (NYSE: IPG) has acquired a stake in The Famous Group, a fan experience technology company based in Los Angeles. Founded in 1997, The Famous Group is an innovator in the creation of mixed and augmented reality experiences for live events. The company has partnered with live event organizations to create unforgettable moments, including the NFL, NBA, NHL, Nickelodeon and WWE. The Famous Group has also worked with such consumer brands as Verizon and Nike, among others.

    The Famous Group will partner across the IPG portfolio to create immersive, interactive experiences for clients and media partners through its technology solutions. While The Famous Group will continue to operate under its agency name and retain its ability to work independently with existing and future clients, it will be aligned with Momentum Worldwide, a leading experiential marketing agency under the IPG umbrella.

    “By formalizing our relationship and taking a stake in The Famous Group, we can accelerate the pace at which we move to deliver the next generation of live events, with scalable technology platforms and a deeper connection to our data resources and capabilities. Together with Jon (Slusser, The Famous Group partner/CEO) and his teams, we can create hybrid brand experiences that engage larger audiences with personalized experiences and also drive better measurement and accountability for marketers,” commented Philippe Krakowsky, CEO of Interpublic Group.

    “I’ve experienced first-hand the strength that IPG brings to creating memorable and immersive brand experiences. Innovation is at the core of both our businesses and together we will make the impossible, possible and create ‘wow’ moments for audiences and brands alike,” said The Famous Group’s Slusser.

    “The Famous Group has been creating outstanding work in the mixed reality and live events space and our partnership will blend metaverse and physical experiences at scale, bringing the next level of experiential marketing to our clients and the industry,” added Chris Weil, chairman and CEO, Momentum Worldwide.

    Montminy & Co. served as advisors to TFG. Terms of the transaction were not disclosed.

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    Category:News
    Tags:Interpublic GroupJon SlusserMomentum WorldwidePhilippe KrakowskyThe Famous Group



    Joachim Trier and Eskil Vogt Find A Home In “Sentimental Value”

    Thursday, January 15, 2026

    “Home is where the heart is.” The universality of that time-honored adage is in many respects at the core of Sentimental Value (Neon)--not just as it applies to the story but also as part of the process that went into telling that story. On the former score, director Joachim Trier’s film--which he wrote with long-time friend and colleague Eskil Vogt--is set in an old family home in Oslo that carries memories that help to define two sisters, now adults, and their strained relationship with a father who prioritized his filmmaking career over being a parent. The sisters are Nora (portrayed by Renate Reinsve) and Agnes (Inga Ibsdotter Lilleaas). Nora, the older sister, grew up to be an accomplished actor, following in the cinematic/stage career footsteps of her dad, Gustav (Stellan Skarsgård in a Golden Globe-winning performance). After years of absence from Nora and Agnes’ lives, Gustav unexpectedly appears at the time-worn family residence to attend the funeral wake of the daughters’ mother but his prime motive for turning up is a movie that he wants to make in order to fuel his career comeback. And he has Nora in mind to play the lead in the film. She immediately refuses the role, which ends up going to a movie starlet (Elle Fanning). As shooting begins, psychological scars revert to open wounds and the presence of the American celeb forces Gustav, Nora and Agnes to look at themselves and their family’s fragile emotional underpinnings more closely. The family home is a repository of past lives spanning love, loss, alienation, joy, resentment and estrangement--as such, it’s a centerpiece for the characters in Sentimental Value and lends great insight into them. For example, at one point around the middle of the film, we see... Read More

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