Domino’s is serving up more than a new cheesy garlic bread pizza–its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads by up-and-coming artists, put themselves in a TV commercial and participate in the new Fan Fuel NASCAR® sweepstakes. JWT New York handles the Domino’s account.
“Our goals for the new site were two-fold. First, we want to extend the Domino’s brand in a fun and engaging way through the Internet. Our second goal is to drive customer opt-in registrations for Domino’s e-mail offers by leveraging sweepstakes, music downloads and viral campaigns [like the ‘Star in this Ad’ area of the site],” said Rob Weisberg, director of Precision Marketing, which is part of Domino’s overall marketing department.
In the “Star in this Ad” area, visitors have a chance to put themselves in the new Cheesy Garlic Bread Pizza commercial featuring guys with larger-than-life facial features, which illustrate the sensory experience offered by the new pizza. Visitors can upload a photo and personalize their likeness–complete with exaggerated eyes, mouths and ears–to interact with the characters in the TV spot.
The free music downloads from some of today’s hottest independent artists are being offered in partnership with independent music hub, FreshTracksMusic.com. Site visitors can listen to and download 18 songs in three musical genres–Raceday Riffs (country), Campus Mix (pop/alternative) and the Domino’s Hoops Mix (R&B/urban).
In addition to the music downloads and fun with Domino’s commercial, site visitors will be greeted by Domino’s NASCAR driver, David Reutimann, as he introduces Domino’s new Fan Fuel Sweepstakes. As Reutimann begins his rookie season in the Domino’s Pizza #00 Toyota, Domino’s is delivering a revved up experience to NASCAR fans. The first time the #00 Domino’s Pizza Toyota wins a NASCAR NEXTEL Cup Series race between now through May 12, the first 50,000 fans registered will get a certificate for a free large one-topping pizza and a 2-liter of Coca-Cola. One grand prize winner will receive an Ultimate Fan Trip to Michigan International Speedway in August, including the opportunity to meet Reutimann.
“Sinners” Tops Guild of Music Supervisors Awards With 3 Nominations
The Guild of Music Supervisors has unveiled the nominations for its 16th Annual Guild of Music Supervisors Awards. The ceremony honors outstanding achievement in the craft of music supervision in film, television, documentaries, advertising, trailers, and video games.
Sinners leads this year’s contenders earning three nominations recognizing Niki Sherrod’s music supervision and two original songs. Additional film contenders include Wicked: For Good, F1, and Marty Supreme. Top TV contenders include The Studio, Dark Winds, and Poker Face. The Icon and Legacy Recipients will be announced at a later date.
In a joint statement, Guild president Lindsay Wolfington and VP Heather Guibert shared, “In a year that was challenging for our city and our industry, we are excited to see an abundance of great work from the music supervision community-- congratulations to our nominees! Pairing the right music and visuals is essential for evoking emotion, setting tone, and transporting audiences to new worlds. We have seen time and again how this vital pairing elevates content across all visual media. This year’s nominees once again highlight the importance of music supervision to storytelling.”
The winners will be announced during the awards gala at The Wiltern Theatre in Los Angeles on Saturday, February 28. Performances and celebrity presenters will be revealed at a later date.
NOMINATIONS FOR THE 16TH ANNUAL GUILD OF MUSIC SUPERVISOR AWARDS
FILM
Best Music Supervision in Major Budget Films
Gabe Hilfer, Karyn Rachtman - “A Minecraft Movie”
Kirsten Lane - “The Running Man”
Maggie Rodford - “Wicked: For Good”
Niki... Read More