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    Jason Sperling Named Chief Creative Officer of INNOCEAN USA

    By SHOOTUpdated:No Comments2152 Views
    Jason Sperling
    HUNTINGTON BEACH, Calif. --

    Independent full-service advertising agency INNOCEAN USA has named Jason Sperling as its chief creative officer. Sperling, most recently global executive creative director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and UNICEF. His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.

    “I believe creativity can be a force multiplier for businesses, and I’m thrilled at the prospect of making the kind of results-driven work that is also culture-defining, that people share and care about, and that creates irrational levels of love for brands,” said Sperling. “But how we make it is just as important. I want to continue to foster a positive and diverse culture that is built out of respect for the creative team, our partners and our clients.”

    Sperling’s versatility has allowed him to work across various projects in the past from six Super Bowl spots, including Honda’s top hits “Yearbook” and “Matthew’s Day Off,” to writing and developing Apple’s “Mac vs. PC” campaign. His work has been recognized by Cannes Lions, Grand Effies, Clios, ADC and Andy Awards. 

    “We’re excited for Jason to join at such a pivotal time for the agency as we grow and evolve to better serve our existing clients as well as future partners. Jason’s versatility brings the perfect balance between automotive expertise and innovation in order to create rich brand experiences, especially during a time when we’re investing in future growth for relevant disciplines in digital, experiential and data,” said Steve Jun, INNOCEAN USA CEO. 

    Sperling will oversee client relationships across Hyundai, Genesis, Wienerschnitzel, Pacific Life, Supernal, UMass Global, Signature Kitchen Suite, Hankook Tire and others, focusing on building more connected experiences for brands between future audiences and emerging platforms. The appointment positions the agency to advance existing disciplines across experiential and digital, and organize teams by creating 50 open roles to invest in talent, as clients like Genesis Motor America are expected to double in growth over the next year.

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    Category:News
    Tags:INNOCEAN USAJason SperlingSteve Jun



    Richard Linklater Unveils “Nouvelle Vague,” His Ode To The French New Wave, At Cannes Film Fest

    Sunday, May 18, 2025

    When Richard Linklater first started thinking about making a film about the French New Wave, he figured he'd show it all everywhere except one place.

    "I thought: They'll hate that an American director did this," Linklater said Sunday. "We'll show this film all over the world, but never in France."

    But Linklater nevertheless unveiled "Nouvelle Vague" on Saturday at the Cannes Film Festival, bringing film about the making of Jean-Luc Godard's "Breathless" to the very heart of the French film industry. It was, Linklater granted, an audacious thing to do.

    And "Nouvelle Vague" went down as one of the biggest successes of the festival. At a Cannes that's been largely characterized by darker, more portentous dramas, "Nouvelle Vague" was cheered as an enchanting ode to moviemaking.

    "Nouvelle Vague" is an uncanny kind of recreation. In black-and-white and in the style of the French New Wave, it chronicles the making of one of the most celebrated French films of all time. With sunglasses that never come off his face, Guillaume Marbeck plays 29-year-old Godard as he's making his first feature, trying to launch himself as a film director and upend filmmaking convention.

    Linklater's movie, which is for sale at Cannes and competing for the Palme d'Or, is in French. It not only goes day-by-day through the making of "Breathless," it endeavors to capture the entire movement of one of the most fabled eras of moviemaking. Truffaut, Varda, Chabrol, Melville, Rohmer, Rossellini and Rivette are just some of the famous filmmakers who drift in and out of the movie.

    Linklater told reporters Sunday that he wanted audiences to feel "like they were hanging out with Nouvelle Vague in 1959."

    "It was an old idea of some colleagues of mine," said... Read More

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