Independent full-service advertising agency INNOCEAN USA has named Jason Sperling as its chief creative officer. Sperling, most recently global executive creative director at Meta Reality Labs, brings more than 20 years of expertise in delivering breakthrough creative work for global brands such as Apple, Meta, TikTok, Amazon, Disney Pixar, Honda and UNICEF. His trusted leadership has helped build and empower departments that span digital, social, performance, influencer, partnerships and experiential.
“I believe creativity can be a force multiplier for businesses, and I’m thrilled at the prospect of making the kind of results-driven work that is also culture-defining, that people share and care about, and that creates irrational levels of love for brands,” said Sperling. “But how we make it is just as important. I want to continue to foster a positive and diverse culture that is built out of respect for the creative team, our partners and our clients.”
Sperling’s versatility has allowed him to work across various projects in the past from six Super Bowl spots, including Honda’s top hits “Yearbook” and “Matthew’s Day Off,” to writing and developing Apple’s “Mac vs. PC” campaign. His work has been recognized by Cannes Lions, Grand Effies, Clios, ADC and Andy Awards.
“We’re excited for Jason to join at such a pivotal time for the agency as we grow and evolve to better serve our existing clients as well as future partners. Jason’s versatility brings the perfect balance between automotive expertise and innovation in order to create rich brand experiences, especially during a time when we’re investing in future growth for relevant disciplines in digital, experiential and data,” said Steve Jun, INNOCEAN USA CEO.
Sperling will oversee client relationships across Hyundai, Genesis, Wienerschnitzel, Pacific Life, Supernal, UMass Global, Signature Kitchen Suite, Hankook Tire and others, focusing on building more connected experiences for brands between future audiences and emerging platforms. The appointment positions the agency to advance existing disciplines across experiential and digital, and organize teams by creating 50 open roles to invest in talent, as clients like Genesis Motor America are expected to double in growth over the next year.
