Jerry Rig, an independent production shop, has hired Katie Matson-Walker as executive producer. Matson-Walker was previously production director at Publicis Groupe’s Razorfish and is a specialist in transmedia brand storytelling and content production. Prior to that, she helped build he NY office of San Francisco-based Mekanism, a digital and social media agency. She began her career as a producer at Believe Media working with A-List directors.
In her new role, she’ll be responsible for branded-content video production across all Jerry Rig clients, which include Mike’s Hard Lemonade, ConAgra, Kawasaki and Kimberly-Clark. Walker reports to Gary Curtin, VP of marketing operations.
Matson-Walker has produced award-winning commercials, web films, documentaries, music videos and social-media campaigns for top global brands including AT&T, ESPN, GE, Mac Cosmetics, Samsung, and Stella Artois. Her work has been recognized by the Webbys, the One Show and FWA.
Lawsuit Alleges That TikTok Was Aware Of Risks Its Platform Posed To Kids and Teens
TikTok was aware that its design features are detrimental to its young users and that publicly touted tools aimed at limiting kids' time on the site were largely ineffective, according to internal documents and communications exposed in a lawsuit filed by the state of Kentucky.
The details are among redacted portions of Kentucky's lawsuit that contains the internal communications and documents unearthed during a more than two year investigation into the company by various states across the country.
Kentucky's lawsuit was filed this week, alongside separate complaints brought forth by attorneys general in a dozen states as well as the District of Columbia. TikTok is also facing another lawsuit from the Department of Justice and is itself suing the Justice Department over a federal law that could ban it in the U.S. by mid-January.
The redacted information — which was inadvertently revealed by Kentucky's attorney general's office and first reported by Kentucky Public Radio — touches on a range of topics, most importantly the extent to which TikTok knew how much time young users were spending on the platform and how sincere it was when rolling out tools aimed at curbing excessive use.
Beyond TikTok use among minors, the complaint alleges the short-form video sharing app has prioritized "beautiful people" on its platform and has noted internally that some of the content-moderation metrics it has publicized are "largely misleading."
The unredacted complaint, which was seen by The Associated Press, was sealed by a Kentucky state judge on Wednesday after state officials filed an emergency motion to seal it.
When reached for comment, TikTok spokesperson Alex Haurek said: "It is highly irresponsible of the Associated Press to... Read More