Treehouse Edit’s retooling process continues with the addition of the versatile editor Jesus Yanez to its roster for representation in the Texas market. Yanez, who had a freelancing career prior to his signing, brings a talent for upbeat messaging, humor, music and lifestyle work to the postproduction boutique.
Yanez, who was born in the Mexican border town of Ciudad Juárez, came to postproduction from a freelance career as an agency creative, working as a copywriter and associate creative director for a variety of agencies in New York, Dallas and L.A. In between agency assignments he was also writing and directing his own short films and music videos, a passion that turned into a vocation when he began to be asked by clients and agencies to shoot and edit assignments for brands.
Working now as a full-time editor, he’s cut Hispanic and general market spots and campaigns for brands including McDonald’s, Tecate, Honda, MetroPCS, Bimbo, Coca Cola, AutoZone and Huawei.
“Jesus is a well-regarded and exceptionally versatile talent whose background in directing and agency creative all help shape his work and his approach as an editor,” said Treehouse executive producer Jeremy Besser. “That he’s able to easily move back and forth between the Hispanic and general markets is a boost, particularly here in the Texas market.”
Yanez said he’s signing with Treehouse to broaden his client exposure and attract bigger, more complex projects while still being able to pursue his outside interests in filmmaking. “This is a great opportunity for me to take my editorial work to another level while providing me with the flexibility people are looking for these days. While I enjoyed my time working on the agency side, I’ve always felt that production and post were my greatest passion. By signing with Treehouse, I’m able to bring all of these interests and experiences together. So it’s a smart move all around.”
And if that’s not enough creative expression for Yanez, there’s also the band; he’s been playing in one, on and off, since he was a teenager, and said that along with editing and directing, music is a passion as well.
“I played a lot more when I was younger,” Yanez added with a laugh, noting that he performed on guitar, drums and vocals, “and while I’m still in a group, we don’t get a chance to play together that often.” Perhaps he should–a band he was in got nominated for an MTV Video Music Award in 2013.
