Jim Curtis has been appointed as chief creative officer Of LePub New York City. Effective May 27, Curtis will be responsible for stewarding all creative output for the newly launched U.S. hub of Publicis Groupe’s LePub, the global boutique network. Based in New York City, Curtis will report into Bruno Bertelli, global CEO of LePub and CCO of LePub Worldwide.
Curtis will join LePub New York City’s executive leadership team alongside Lea Mastroberti, president, and Katy Alonzo, chief strategy officer.
Most recently global EVP, executive creative director of McCann Worldgroup, Curtis is a globally recognized creative leader who has earned major awards including Titanium at Cannes, Yellow Pencils at D&AD and golds at the Effies, One Show and Webby Awards, and has served on several award juries including the 2023 Cannes Lions Film Jury. During his career he has driven transformation for a diverse portfolio of blue-chip brands across verticals including automotive, QSR, tech, cosmetics, financial services, alcohol, telecommunications, tourism, apparel, and beyond.
“Jim Curtis is a dynamic force in the creative world, and his appointment to LePub New York City marks an exciting new chapter for the agency,” said Bertelli. “With his vast experience leading transformative work for global brands, Jim’s ability to blend creativity with cultural insight will be invaluable as we continue to push the boundaries of creative excellence. His leadership will elevate our vision and amplify our commitment to producing work that not only engages consumers but shapes culture at scale.”
Curtis said, “It’s an honor to join LePub, which is legendary for putting brands at the top of cultural conversations through the perfect harmony of data, creativity, design and technology. Working alongside Lea and Katy to guide our creative vision and strategy in the landmark New York City hub at such a critical juncture in the network’s expansion is an incredible opportunity.”
Curtis’ arrival builds on the strong momentum that LePub New York City has built since launching in January 2025 with founding clients Heineken and Barilla. He joins a deep bench of creative and strategic leadership, including newly appointed executive creative directors Jexy Holman and Nuno Teixeira, and head of data & culture lab, Lorna Ruane.