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    Home » Joan hires Alex Kalluf as chief data officer

    Joan hires Alex Kalluf as chief data officer

    By SHOOTFriday, September 23, 2016Updated:Tuesday, May 14, 2024No Comments1682 Views
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    NEW YORK --

    Joan Creative has named Alex Kalluf to serve as its chief data officer. In his new role, Kalluf will oversee data and market practices for the agency and its clients. Based in New York, Kalluf will work with Jaime Robinson, chief creative officer, and Lisa Clunie, CEO, to help shape Joan’s data analytics practice and overall approaches to irregular thinking. 

    “Alex has an incredibly diverse background which, coupled with his depth of experience in data analytics and creative spirit, was something we just couldn’t pass up,” said Clunie. “We felt that Alex’s understanding of market research and industry trends gives him a great edge. He can identify opportunities and cultural connections, coupled with the kind of thinking that challenges the status quo.”

    Kalluf joins the agency from Figliulo and Partners, where he led research strategy and analytics. Prior to that, he worked with GroupM where he managed mix modeling projects for major advertisers including Amazon and Mazda. Kalluf was also at Millward Brown where he led research projects for global brands such as Coca-Cola, Intuit, and Unilever. Kalluf is an author and frequent media commentator and speaker.

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    Tags:Alex KallufJoan



    Review: Writer-Director Ian Tuason Makes Feature Debut With “Undertone”

    Friday, March 13, 2026
    This image released by A24 shows Nina Kiri in a scene from "Undertone." (Dustin Rabin/A24 via AP)

    Writer-director Ian Tuason's feature debut, the sonic-driven horror "Undertone," has, at least at the outset, an appealingly stripped-down quality. The 30-something Evy Babic (Nina Kiri) lives with her dying, comatose mother (Michèle Duquet). The movie never leaves their small, two-story home. Upstairs, Evy's mother lies wordlessly in a bed. Downstairs, Evy, at 3 a.m. puts on headphones, sits in front of a microphone and calls up her paranormal podcast co-host Justin (Adam DiMarco's voice) to talk "all things creepy." It's a testament to Tuason's evident filmmaking talent that, with these bare bones, "Undertone" swells into a gripping and unsettling experience. This is a movie that summons many of its scares with a sudden boost in audio levels, the thunderous tick of a clock or the scream of … a tea kettle. It's even rated "R" not for bloodcurdling violence or satanic ghouls but, simply, "language." It's these subtle qualities that make "Undertone" a spare but deftly dense film and Tuason a filmmaker to watch. It's the movie's disappointing second half, though, that breaks its quiet spell. After conjuring a tapestry of tension through narrative drips, as well as literal ones, Tuason throws in the whole kitchen sink, drowning out "Undertone" with a cacophony of genre cliches. Ancient Christian lore is invoked, as are children's lullabies, and the riveting nuance of "Undertone" slips away in all the feedback. "I want it to be over," Evy tells Justin. "Is that a bad thing to say?" Evy's mother hasn't eaten in two days, and her emotional exhaustion is clear when she first connects with her London-based co-host. You might here be wondering if the movie digs into this guilt, but "Undertone" is better at leaving carefully placed clues than following... Read More

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