Independent branded entertainment agency Brand Arc, based in Santa Monica, has hired Kevin F. McAuliffe as managing director. He will run the agency’s new office in New York.
McAuliffe has worked in agency and client-side brand management as well as entertainment-property and media marketing. The founder of Universal Television Networks’ branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As sr. VP, branded entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across the USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks.
“Kevin’s strategic efforts for NBCU drove brand and network marketing goals and revenue through content deals that utilized partner assets across all platforms, including social, mobile, on-air, print and experiential,” noted Rob Donnell, founder and president of Brand Arc. “We look forward to applying his network experience and insights to developing opportunities on the agency side.”
Brand Arc designs groundbreaking product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech, and amplifies these efforts across media channels. Extensions include live commercials, social media, co-promotional spots and digital companion pieces. Deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, Modern Family, and nine consecutive seasons in Bravo’s hit competition show, Top Chef.
