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    Laura Forman joins KBS as executive director of brand strategy

    By SHOOTUpdated:No Comments1894 Views
    NEW YORK --

    Global creative agency Kirshenbaum, Bond, Senecal & Partners (KBS) has appointed Laura Forman to serve as executive director of brand strategy. Forman joins Kirshenbaum from Ogilvy & Mather where she was group planning director. Reporting to Ted Florea, KBS’ global chief strategy officer, Forman will be based in the New York office and will have a primary focus on PODS and Amex.

    Florea said, “Laura brings extensive experience delivering world-class strategic thinking from shops like Goodby and Ogilvy as well as her own consumer insights company. This background makes her perfect to be a leader in continuing to champion our commitment to helping companies discover and live their greater purpose in culture.” 

    Forman shared, “KBS’ mission to combine humanity, technology and purposeful creativity was a real selling point for me in joining the agency.”  

    Forman’s responsibilities include overseeing her department of 12 brand strategists on all accounts and partnering with her data & analytics and product strategy counterparts. Forman will also play a central role in redefining KBS’ own culture, serving as a mentor across departments.

    Spanning her 20-year career, Forman has led assignments for clients in multiple industries from Target to American Airlines to Chevy, as well as conducted research in more than 20 countries for global clients such as Heineken, Sprite, and ABSOLUT. 

    Forman’s previous positions include founder of her own strategy boutique, forthought, as well as having served as VP/account planner for Deutsch LA, planning director at Fallon and account planner at Goodby.

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    Tags:KBSLaura FormanTed Florea



    Gary Cole Talks “NCIS” As Veterans Day Special Unfolds

    Tuesday, November 11, 2025

    There's a Gary Cole for everyone.

    Whether you know him from "The West Wing" or "Veep," "The Good Wife" or "Office Space," "Dodgeball" or "Midnight Caller," you most likely know his face.

    For a while he was the "hero of the schoolyard" with his daughter's classmates for appearing in "Cadet Kelly" alongside Hilary Duff. These days, though, it's his role as Alden Parker on the long-running CBS crime procedural "NCIS" that has him stopped in the street.

    Centered on the U.S. Navy's investigative unit in Washington, D.C., the show is currently airing Season 23.

    "It's pretty powerful, that impact," says Cole of the program's devoted broadcast audience. "So a lot of people have followed the show and they have followed it, some of them, forever," he adds.

    Cole's character was brought in during Season 19 to run the team after Leroy Jethro Gibbs (Mark Harmon) left. In a Veterans Day special, a first for the franchise, "NCIS" and "NCIS: Origins" will cross over with back-to-back episodes Tuesday. A historical mystery in "Origins" — featuring a guest appearance from Harmon on the show that follow Gibbs' early career — will find its way to the modern day on "NCIS," which airs directly after.

    Cole spoke about the success of the show, the real service members he's met and those classic "NCIS" freeze frames. This conversation has been edited for clarity and brevity.

    Q: Was the popularity of "NCIS" a plus or minus when you were thinking about taking the role?

    COLE: I didn't really look at the effect of how big or small the audience would be, because today things are much different. I mean, nothing has kind of the large, overwhelming impact that television shows of 25 years did in... Read More

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