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    Home » Lauren Buckley becomes director of strategy at Peterson Milla Hooks

    Lauren Buckley becomes director of strategy at Peterson Milla Hooks

    By SHOOTTuesday, November 1, 2016Updated:Tuesday, May 14, 2024No Comments1433 Views
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    MINNEAPOLIS --

    Independent and retail-specialty agency Peterson Milla Hooks (PMH) has named Lauren Buckley as its first director of strategy. Buckley will serve as a member of the agency’s leadership team, and will play a key role in current client and new business development. She will also have oversight of strategic platforms across all accounts.

    Buckley joins from mono, where she was a strategic planning director working on Propel, The North Face and Children’s Hospitals of Minnesota, along with being an integral part of their new business efforts including SunChips and Vera Bradley.

    “Lauren brings a wonderful blend of empathy, storytelling and business acumen with a deep conviction for effective creative work,” said David Denham, president of PMH. “More and more, sound arguments with powerful insights are key to delivering unconventional and differentiating creative work. With Lauren leading our strategy team, we add another powerful voice for why and how a brand can break through.”

    Buckley started her career as a copywriter at FCB in Chicago, where she worked on many of the S.C. Johnson family of brands, in addition to Kmart and Valspar. After five years in the Windy City, she returned to Minneapolis to write for Olson, working on Target, kidrobot and Kraftmaid. There, she made the transition to brand strategist while working on Aurora Healthcare, Target and University of Minnesota. 

    “PMH has the reputation of impeccable and breakthrough execution,” said Buckley. “Being a creative at heart, even though I am much better suited to strategy, means the work is the most important part of our business. Adding more rigor and insight to the process and working with teams that are hungry for both is an incredible opportunity.”

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    Tags:Lauren BuckleyPeterson Milla Hooks



    Joachim Trier and Eskil Vogt Find A Home In “Sentimental Value”

    Thursday, January 15, 2026

    “Home is where the heart is.” The universality of that time-honored adage is in many respects at the core of Sentimental Value (Neon)--not just as it applies to the story but also as part of the process that went into telling that story. On the former score, director Joachim Trier’s film--which he wrote with long-time friend and colleague Eskil Vogt--is set in an old family home in Oslo that carries memories that help to define two sisters, now adults, and their strained relationship with a father who prioritized his filmmaking career over being a parent. The sisters are Nora (portrayed by Renate Reinsve) and Agnes (Inga Ibsdotter Lilleaas). Nora, the older sister, grew up to be an accomplished actor, following in the cinematic/stage career footsteps of her dad, Gustav (Stellan Skarsgård in a Golden Globe-winning performance). After years of absence from Nora and Agnes’ lives, Gustav unexpectedly appears at the time-worn family residence to attend the funeral wake of the daughters’ mother but his prime motive for turning up is a movie that he wants to make in order to fuel his career comeback. And he has Nora in mind to play the lead in the film. She immediately refuses the role, which ends up going to a movie starlet (Elle Fanning). As shooting begins, psychological scars revert to open wounds and the presence of the American celeb forces Gustav, Nora and Agnes to look at themselves and their family’s fragile emotional underpinnings more closely. The family home is a repository of past lives spanning love, loss, alienation, joy, resentment and estrangement--as such, it’s a centerpiece for the characters in Sentimental Value and lends great insight into them. For example, at one point around the middle of the film, we see... Read More

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