Ogilvy’s Unilever Global Team has hired award-winning creative duo Liam Bushby and Alison Steven as creative directors.
Bushby and Steven join from VCCP in London where they were sr. creatives. Prior to VCCP, the duo created the “Reverse Selfie” campaign for Dove while freelancing at Ogilvy in the U.K. 18 months ago, which helped to focus attention on the crucial issue of women’s and girls’ self esteem by highlighting the damage caused by the trend for heavily edited selfies.
“Liam and Alison’s work for Dove proves they understand the brand’s fight for real beauty standards,” said Daniel Fisher, global ECD on Unilever at Ogilvy and WPP. “As Dove steps up its fight to challenge the sometimes toxic nature of the beauty industry and its effects particularly on young girls, Liam and Alison’s insight and experience will be crucial in creating original and campaigning work for the brand.”
Jo Bacon, global lead, said “Working with the very best in the industry will enable us to highlight the issues that are core to our brand values. Alison and Liam have already proved that they will make a significant contribution to Dove’s success. We are very excited to have them come back into the Ogilvy fold to help ensure continued success for some of our biggest and most famous global brands.”
Bushby and Steven, who will join in November, have won a number of industry awards including Cannes Lions, Gold, Silver and Bronze, 11 Pencils at D&AD–including two Yellow Pencils and Gold, Silver and Bronze at The One Show for work such as Dove’s “Reverse Selfie,” NSPCC’s “Share Aware” and McDonald’s “Loading.” In addition, Steven was voted #1 most awarded Copywriter in the U.K. by The One Show for 2022 and Bushby #2 most awarded art director in the U.K.
“We’re really excited to be part of the Ogilvy team again,” said Steven. “Building on our previous experience with the Dove brand and the activism that is at the heart of their campaigns. This new role will give us the platform to develop that work further and help Dove to continue to challenge the unrealistic ideals being set by the beauty industry.”
