Lisa Houck has joined the executive team as managing director at Uppercut, an editorial, finishing, and VFX studio with headquarters in New York, and a soon-to-be-opened office in Atlanta.
With 20 years of experience in artist representation, business development, production, and postproduction, Houck is most recently known for her talent agency, Salon Reps, which she launched in 2010. She has produced editorial, animation, and visual effects for integrated campaigns with global brands and agencies. Houck also led the commercial division of the award-winning Method Studios, overseeing the diversification of the company’s capabilities with the growth of its live-action arm, Method Labs.
During such uncertain and tenuous times within the industry, Uppercut has nevertheless leveraged its capabilities to serve the market more effectively, with projects for top brands. Recent Uppercut work includes Volvo with Grey NY, Nike for R/GA, and NFL out of 72andSunny. Through its partnership with sister company Racket Club, a boutique music studio, Uppercut benefits from direct access to leading composers, and the ability to create a streamlined and fully integrated post experience through delivery. Uppercut continues to generate new business based on these strong, multi-faceted offerings and its service-oriented approach.
“Adding Lisa to our team as managing director signals the next chapter for Uppercut,” said company founder and editor Micah Scarpelli. “We look forward to building upon our proven resilience and substantial growth that we’ve realized during 2020, and navigate this time of expansion with Lisa’s gifts for organization, inspiration, development, and implementation at the helm. She brings energy, attention to detail, and artistic passion to all that she does.”
