Director Grayson Whitehurst has officially joined the roster of Los York, formalizing his relationship with the global creative production studio. He had been working pretty much exclusively with Los York over the past year–including when he was selected for SHOOT’s 2021 New Directors Showcase.
Whitehurst has directed spots for brands including MasterCard, Purple, and IKEA. Additionally, he has directed the popular alternate reality game Spectacular Organic and screened his narrative film work at many Oscar-qualifying festivals around the globe.
Known for his darkly comedic takes, Whitehurst uses his sensibilities as an artist and storyteller to evoke dramatic, striking visuals and offbeat narrative arcs in his projects. Whitehurst described the tonal paradox of his style, sharing, “I think the power of having an unconventional sense of humor is that I’m able to find a laugh in a place where no one else would think to look. Also, I love taking an unusual narrative risk in the ad space. Ultimately, these spots are stories and I’m proud of the fact that everything I’ve directed looks like it came from me.”
Melina Osornio-Andrade, Los York’s managing director and partner, said, “We pride ourselves on producing culture-defining campaigns. He has a real knack for finding micro-moments, thoughts, and images that often get overlooked but they’re the secret ingredient to what makes his work ring true. Grayson’s as multifaceted and remarkably resourceful in the way he works–he fits right in with our company ethos at Los York and we’re honored to be in collaboration with him.”
