Boutique production company Love Song has added director Fabio de Frel to its roster of talent for representation in the U.S. and U.K.
De Frel directed “Homecoming [Thiossane]” for Converse and Daily Paper, a brand film which explores the joyous exploration of self-discovery and celebrates the vital role of roots in our lives. “Homecoming [Thiossane]” went on to win a Gold and a Bronze at Ciclope this year. He directed Season II of a series of brand films for Pop Training Company, an Amsterdam-based skateboarding brand, which garnered several Vimeo Staff Picks. Additional brands de Frel has worked with include Audi, Adidas, Oysho, Kenzo, and Vinted. His film installation, “Be Right Back (brb),” was shot in Tarragona, Spain, and explored the impact of online behavior on youth culture and their overall sense of self and search for identity.
Hailing from Amsterdam, de Frel has shot in numerous countries. His background as a music producer inextricably links the soundscapes of his films with their corresponding visual palette. Curious about multiple artistic mediums, de Frel’s films are compositionally rich with lush colors, evocative imagery, and emotionally deep performances. With an eye for observing the intricacies of human behavior, his films feature nuanced characters, whether they are fictional or documentary subjects. Prior to joining Love Song, de Frel had been repped in the U.S. ad market by Happy Place.
Executive producer Kelly Bayett, who teamed with director Daniel Wolfe to launch Love Song, said, “Fabio’s work is incredible. The craftsmanship, taste, respect for the actors, and the process grabbed me immediately. It’s honest and brilliant. You lean into everything; you want to follow the story and learn more. His background as a composer is something close to my heart, as I also came to this visual medium through sound. He’s smart, kind and his talent is off the charts. His visual language and sensibility fit right into Love Song. It’s a perfect match and I am thrilled that he chose us for this next chapter.”
On joining Love Song, de Frel said, “They have great creative instincts, quality control, and a small roster. Daniel’s work is something that I studied a lot; that experience is very valuable to me. Kelly is courageous, has taste, and has a great human approach. Furthermore, I usually go with my gut feeling; these are good people who do good work.”
