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    Ludwig Ortiz named head of strategy at Nobox

    By SHOOTUpdated:No Comments2526 Views
    MIAMI --

    Nobox has brought Ludwig Ortiz on board as head of strategy, a new position at the Miami-based independent digital and social content agency.

    Ortiz has been a planner and strategist for agencies such as Energy BBDO, Mindshare, mcgarrybowen, DDB and Ogilvy for clients in several different categories, including CPG, automotive, telecommunications, banking, and travel and leisure. Clients he’s worked with include Kraft-Heinz, Disney, Procter & Gamble and Kimberly-Clark. 

    Jayson Fittipaldi, Nobox co-founder and chief innovation officer, said, “Not only does Ludwig come to Nobox with tremendous experience, but under his guidance we have the opportunity to focus on ideas that are truly rooted on insights, helping aim our creative and innovation guns in the right direction. Plus his experience at leading U.S. agencies working with top U.S. brands also helps our new focus on that market.”

    In addition to its world headquarters in Miami, Nobox maintains roots in Latin America and Jamaica, having offices in Bogota, Sao Paulo, Mexico City and Kingston. Over the last two years the agency has expanded its offering in the U.S. as a Pepsico roster agency and through work on campaigns for such American brands as Netflix and Marriott.

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    Tags:Jayson FittipaldiLudwig OrtizNobox



    Searching for pennies: With the cut in federal funding public broadcasters are looking to cope

    Friday, July 18, 2025

    Lauren Adams, general manager for KUCB public radio in Unalaska, Alaska, didn't have much time to reflect on Congress, 4,000 miles away, stripping federal funding for public media this week. She's been too busy working.

    Sirens blared in the Aleutian Islands community Wednesday warning of a potential tsunami, with a voice over public loudspeakers urging the community's 4,100 residents to seek higher ground immediately and tune into the radio — to Adams' station.

    At the same time in Washington, the Senate was voting on a measure that would eliminate nearly $1.1 billion that had already been appropriated for NPR and PBS — a process that didn't end until early Thursday morning. The House completed the process in time for President Donald Trump to sign it before a Friday deadline.

    Trump had called for the cuts, saying public media's news programming was biased against him and fellow Republicans, and threatened GOP members of Congress with primary challenges if they didn't fall in line.

    Adams, her news director, a reporter and an intern kept broadcasting and updating KUCB's social media feed until the danger passed. Then she made time for one more task — texting U.S. Sen. Lisa Murkowski and urging her to vote against the bill. Murkowski was one of two Republican senators, along with Susan Collins of Maine, to publicly dissent.

    “I thought that it was such a telling story of why her constituents have a different relationship to public radio than maybe some other regions of the United States,” Adams said.

    Hard decisions ahead for stations across the country
    The federal money is appropriated to the Corporation for Public Broadcasting, which distributes it to NPR and PBS. Roughly 70% of the money... Read More

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