Global creative collective Forsman & Bodenfors has hired Lyndsey Corona and Po Kay Lee as presidents of F&B New York and F&B Singapore, respectively.
Corona and Lee will report to global CEO Toby Southgate. They are the first major appointments Southgate has made since starting his role at F&B in August.
Corona has served as chief growth officer at McCann North America for five years, where she was a part of culture-defining projects such as the iconic “Fearless Girl” for State Street Global Advisors, as well as long-term client partnerships such as Mastercard and Microsoft. She was also a part of the team that helped make Jameson the fastest-growing whiskey in the world. Prior to McCann, Corona helped establish WPP’s The&Partnership as a new model for modern marketing solutions in North America, working with clients including The Wall Street Journal, Pernod Ricard, TELUS (Canada’s second-largest telco) and Alcoa/Arconic.
Corona comes to F&B NY as it looks to build on innovative work for clients like Goldman Sachs, Diageo (Seagram’s 7) and iRobot’s Roomba brand, while maintaining the agency’s reputation for its strong DE&I commitments.
Corona joins head of strategy Tom Suharto, co-heads of creative Emma Eriksson and Matt Creamer, and head of production Kim Jose at F&B NY.
In F&B Singapore, Lee will head up the agency recognized for world-class creativity and strategy across Southeast Asia. It’s been lauded for creative work for major clients like P&G’s SK-II, Head & Shoulders and Gojek.
Lee previously spent nearly seven years as head of development Asia at WPP’s global branding agency SuperUnion, where she ran the Singapore office and was responsible for growth and development across the Asia Pacific region. Throughout her career, she has worked with major brands including Facebook, GSK, the International Table Tennis Federation, Pacific Hotels Group and the Singapore Stock Exchange.
Initially, Lee will run F&B Singapore together with current CEO Susanna Fagring, who will return to Sweden in the first half of 2022. Fagring has been with Forsman & Bodenfors since 2005 and was one of the driving forces behind establishing the agency in Southeast Asia.
