Juliana Curi, a Brazilian director who gained her first U.S. representation in 2019 when she joined Honor Society, has now returned to the company which has since evolved into Honor Society x MacGuffin. The move also marks her return to the U.S. market after spending considerable time honing her skills and creative vision internationally.

Curi traveled extensively, developing projects across different cultures--which established her multicultural and global signature. The most significant milestone was her feature-length directorial debut, Uýra - The Rising Forest. Shot in the Amazon, Uýra captivated audiences worldwide, reaffirming that an authentic point of view and emotional resonance remain at the core of Curi’s craft.

The film has been showcased at venues including the Barbican in London, BAM in Brooklyn, Fondazione Prada in Milan, and the DGA Theater in Los Angeles, and earned awards recognition, including a GLAAD Media Award nomination for Outstanding Documentary, a Special Programming Award win at LA Outfest, and the London Film Week Jury Prize. Watching a story born in the Amazon resonate with audiences around the world--from New York to Geneva--affirmed her storyteller’s path: creating work that is culturally grounded, emotionally truthful, and globally relevant.

The director’s experience creating Uýra further developed her storytelling, craft, and emotional architecture instincts, which then enriched the way she directs for brands--especially in collaborative branded content environments working directly with agencies. The film allowed her to approach commercial and branded content with a deeper narrative maturity, and challenged a long-held segmentation: that socially driven narratives can’t... Read More