The Martin Agency in Richmond has added three creative directors to its ranks: brother duo Keith and Eric Tilford, co-founders of CORE, and Keith Cartwright, formerly of Wieden+Kennedy.
The Tilfords launched CORE in 1994, a St. Louis-based design and branding studio with a focus that expanded over the years from print to consulting and branding, directorial work, and motion design editing. The Tilfords have done contract work for several large agencies including Ogilvy & Mather, Grey, BBDO, Fallon and Saatchi & Saatchi. The Tilfords’ experience combines print, motion design, digital, and directing work for such clients as Ketel One Vodka, Virgin Mobile, The NFL, Miller Brewing Co., Pontiac, and Mitsubishi. They have also produced experiential media work for Gucci, Karl Lagerfeld and Conde Nast. The Tilford brothers additionally helped Ogilvy & Mather build the Syndicate, a creative network of seven smaller agencies, including CORE, that partnered with Ogilvy on their creative work.
Meanwhile Cartwright spent the past two years as a creative director at Wieden, turning out work for brands like Nike Canada during the Winter Olympics, and for the Jordan Brand’s “Become Legendary” campaign. His work has garnered industry recognition from The AICP Show, The One Show, ADDYs, Cannes and Clio. He earlier served as an associate creative director at Chiat/Day, and a senior art director at Ogilvy & Mather, Chicago.
The Martin Agency’s clientele includes BFGoodrich, Discover Financial, Expedia, Geico, Hanes, Microsoft, Ping, Pizza Hut, Sun Life Financial, the American Cancer Society, Walmart and ESPN’s X Games.
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023โs top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertisingโs biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nikeโs โSo Win,โ by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awardsโ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPPโs global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work thatโs introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More