Mary Kate (MK) Valentino has been named executive producer at Sonic Union. Valentino joined Sonic Union just over five years ago and enjoyed a successful tenure as Sonic Union’s sr. producer and client partnerships director before being named EP.
“Mary Kate has actually been our title-less EP for many years, because we distribute that role amongst many. Here’s a person that genuinely loves connecting people. Not just producers and mixers to creatives and clients, but friends to friends so naturally. Here is a person that doesn’t hold a grudge if you’re not working with her team, she probably just genuinely misses you,” said Adam Barone, managing director/co-founder, Sonic Union. “Now our ’titled” EP, MK loves to explore unique and challenging projects–the more unconventional, the better. Pulling various talents together using her decade-long audio specific experience with a can-do attitude, chill attitude that’s easy to be around.”
Valentino said, ”It’s been an exciting 5+ years at Sonic Union, since the company not only allows for but encourages space and freedom to explore new areas of creative sound production. I’ve been particularly focused on expanding my wealth of knowledge for non traditional, installation and activation advertisements.”
Valentino has always been interested in advertising as a form of entertainment and content since her short attention span developed at a young age. She worked as a crisis counselor for three years which she values for the experience and skills attained for her current professional project management and navigation of personal relationships. She brought that nurturing energy and problem solving skills to her first job in sound production in 2013 where she found her niche and love for the creative opportunities audio lends to a production. She came aboard Sonic Union in 2018.
Apple, WWF, CeraVe, Sydney Opera House Among Those Having A Grand Time At CICLOPE
An awards ceremony last night (10/10) capped three days of CICLOPE in Berlin, marked by talks by notable speakers, collaborative Craft Sessions, and attendees making global connections.
Drawing nearly 1,700 entries, culled down to 370 finalists across 18 different countries, the competition saw judges award seven Grand Prix winners, 45 Gold, 51 Silver and 61 Bronze trophies.
Grand Prix winners were:
--Apple’s “Flock” directed by Ivan Zacharias of SMUGGLER for TBWAMedia Arts Lab, Los Angeles.
--WWF’s “Up In Smoke” directed by Yannis Konstantinidi via production company NOMINT.
--A$AP Rocky’s “Tailor Swif” from directors Vania & Muggia of production company Iconoclast.
--Spotify’s “Spreadbeats” directed by Maldita via production house The Youth for FCB NY.
--CeraVe’s “Michael CeraVe” from directorial duo Tim & Eric via production company PRETTYBIRD for WPP Onefluence team, led by Ogilvy PR North America.
--Sydney Opera House’s “Playit Safe” directed by Kim Gehrig via Revolver x Somesuch for agency The Monkeys.
--Gucci’s “Who is Sabato De Sarno? A Gucci Story” directed by Henry Joost & Ariel Schulman via Moxie Pictures.
Special Awards--Year’s Best
CICLOPE Special Awards went to:
Production Company of the Year: SMUGGLER
Director of the Year: Ivan Zacharias
Editing Company of the Year: Work Editorial
VFX Company of the Year: Electric Theatre Collective
Animation Company of the Year: Untold Studios
Sound Company of the Year: Barking Owl
Music Company of the Year: String & Tins
Agency of the Year: TBWAMedia Arts Lab
Brand of the Year:... Read More