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    Home » Matt Bijarchi

    Matt Bijarchi

    By Mike MorgeraWednesday, August 17, 2016Updated:Tuesday, May 14, 2024No Comments2108 Views
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    --

    1) Quality video content and increased brand “experience” engagement.
    Marketing clients continue to increase spending on video content for mobile, social and digital consumption. With that increased spend comes a corresponding desire for increasing the quality and production value. While mobile content will never have the production values or budgets of TV work, it is a worthy investment as brands look to differentiate themselves from the plethora of content out there.

    2) Pokemon Go. We’ve been living with augmented reality for quite some time, but until now, no one had really successfully blended AR with a physical experience. Niantic did an amazing job integrating the physical and mobile experience. The possibilities here are endless and more exciting to me than even Virtual Reality. We’ve already read that McDonald’s has begun a partnership and that small retailers nationwide have seen an uptick in sales if they’re lucky enough to be in the Pokemon path.

    3) Increasingly, brands are realizing that they are really publishers themselves. They have a built-in audience and that audience has a nearly insatiable taste for content. The best way to service that consumer desire is to publish. Take for instance what Dollar Shave Club did with MEL. They created their own online magazine/blog and filled it with interesting content that their consumers yearn for. They essentially had already cracked the code with video content and they’ve now taken it one step further and became their own publisher. Very smart.

    4) I think we’re going to see some interesting developments with Facebook Live. If you look at the incredible success of the Chewbacca Mom FB live content—and the significant corresponding lift in sales it gave Kohl’s—it’s hard to imagine it not being a channel that marketers and their agency partners invest in heavily.

    5) “The Field Trip to Mars” by McCann for Lockheed Martin. This was an amazing feat. They took VR and combined it with a truly original physical experience, allowing school children to “experience Mars while taking a ride on a school bus. They successfully blended VR with physical experience and left everyone amazed. They deserve every award they’ve garnered—and they won a lot (19 at Cannes alone in 11 different categories). It was fully integrated and completely original.

    6) We’ve invested in our own bespoke Content Management System at Blend. I think a lot of brand studios, production companies and agencies are doing or will do the same. So much of the work we do on video production or web or mobile development can be automated, increasing efficiencies in the long run and allowing us to focus more time on creativity and brand messaging.

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    Matt Bijarchi
    CEO/CCO
    Blend



    Matt Hunnicutt and Sandra Nam To Lead Psyop Media Group

    Monday, June 16, 2025

    Psyop Media, the independent parent group to creative studio Psyop, has named Matt Hunnicutt as CEO and Sandra Nam as chief strategy officer.

    From his longstanding role as head of integrated production and Nike global production director at Wieden+Kennedy Portland to recent leadership positions at Meta’s Reality Labs, Hunnicutt has led Emmy and Cannes Grand Prix-winning campaigns for Nike, Coca-Cola, P&G, Old Spice, Facebook and Samsung. Known for developing and scaling high-performing teams and strong relationships in the global marketplace, he’s deeply focused on growing a modern, integrated ecosystem built around innovation and world-class creative results.

    “Psyop was founded on bold experimentation when a band of artists left MTV to start a new path of creative invention,” said Hunnicutt. “I’ve admired that disruptive spirit for years as a frequent collaborator--seeing the vision grow from a Lower East Side bar-turned-office to an independent global network with deep inroads across advertising, games, music videos and entertainment represents a strong foundation for us to author a new studio group model built around valuable IP and the latest in emerging media and AI artistry to serve the future of our industry.”

    Nam brings experience spanning the advertising, tech and entertainment worlds, with director of production and VP roles at Tribeca Studios, Squarespace, Google and Droga5. Having worked and led teams at advertising agencies, client-side creative teams in tech and executive produced branded films at Tribeca, she offers an unique perspective and valuable experience to the production side of the business. Her career has encompassed many groundbreaking projects, and her leadership has garnered widespread recognition... Read More

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