Matt Eastwood, worldwide chief creative officer of JWT, and John Mescall, global executive creative director of McCann Worldwide, have been named 2015 London International Awards (LIA) Jury presidents. Eastwood will preside over the Print, Poster and Billboard jury while Mescall will head up the jury for the TV/Cinema/Online Film category.
Eastwood stated, “After a re-injection of energy some years ago, LIA fast became one of the industry’s most important shows. The caliber of jurors is always beyond compare, so it’s a thrill to preside over the Print, Poster and Billboard jury. I look forward to helping curate a show that both records the best work, and inspires more of the same.”
On judging LIA 2015 Mescall stated, “It’s a huge honor to chair the LIA TV/Cinema/Online Film jury. This is a show that not only upholds the very highest standards, but it leads the way in its efforts to bring the next generation of creative leaders into the jury room. That makes LIA a very special show to be a part of. And despite all the brilliant innovation and subversive qualities of the best work in the newer categories, there will always be a purity and artistry about Film that makes it wonderful to judge. Most great campaigns, no matter how integrated, still have a wonderful piece of film at their very core. So TV/Cinema/Online Film as a category is as vital and as current as it’s ever been.”
Eastwood joined JWT as worldwide chief creative officer in July 2014. Mescall moved to New York to fulfill the position of global executive creative director at McCann Worldgroup in 2014. Prior to this, he was executive creative director of McCann Melbourne.
The LIA 2015 Entry System is now accepting entries. Judging will take place from October 1-10. The shortlists will be announced as each judging session concludes, with winners being announced on November 2. Barbara Levy is LIA president.
