Lyndsey Corona has joined McCann New York as chief growth officer with a focus on new business. Corona was most recently director of business development at The&Partnership, where she led brand development and prospecting strategy for new business.
“Lyndsey has a proven track record of delivering growth and driving new business success,” said Chris Macdonald, president, McCann NY. “She is a critical addition to our NY team.”
Corona joins McCann at a time of recognition for its creative on behalf of such clients as the U.S. Postal Service, General Mills’ Cinnamon Toast Crunch cereal and Office Depot/Office Max. McCann also won eight Effie Awards and advanced 12 spots to be ranked 4th overall in North America in the Effie Index. Over the last few years, the New York agency also added major new clients (e.g., New York State Lottery, Reckitt Benckiser, Choice Hotels, Office Depot/Office Max, MGM Resorts, State Street Advisors); grew organically with additional assignments from existing clients such as Verizon (added Verizon Wireless to its FiOS account), Nestlé (Nespresso), and MasterCard. In addition to General Mills, MasterCard, RB, and Nestlé, the NY agency also works on the network’s global Microsoft and L’Oréal businesses.
Corona said, “It’s rare to find a group of such exceptional talent aligned behind the same company vision. Yet, that’s exactly what’s happening at McCann NY.”
Corona previously served as business director at JWT and global brand leader at TBWAChiatDay, where she developed cross-platform campaign strategies, new business strategy and award-winning creative work. Earlier in her career, Corona worked on the Microsoft account in her roles as management supervisor at twofifteenmccann and account supervisor at McCann.
Review: “Lee Cronin’s The Mummy”
The tagline for "Lee Cronin's The Mummy" is "Some things are meant to stay buried." That also applies to the misguided "Lee Cronin's The Mummy," which should definitely stay deep underground for eternity. Let's face it, Mummy has always been the lamest of the classic, old-school monsters, a grunting, slow-moving and poorly bandaged zombie. Dracula has a bite, after all, and Frankenstein's monster has superhuman strength. What's Mummy going to do? Lumber us to death? Cronin evidently believes there's still life in this old Egyptian cursed dude, despite being portrayed as the dim-witted straight guy in old Abbott and Costello movies or appearing as high priest Imhotep in the Brendan Fraser franchise. So Cronin has resurrected The Mummy but grafted it onto the body of a demon possession movie. His Mummy is actually not a man at all, but a teenage girl who is controlled by an ancient demon and grunts a lot. "Lee Cronin's The Mummy" — the title alone is a flex, like he gets his name on this thing like Guillermo del Toro, John Carpenter or Tyler Perry? — is overly long, constantly ping-pongs between Cairo and Albuquerque, New Mexico, and after a sedate first half, plows into a gross-out bloodfest at the end that doesn't match the rest of the film. Cronin, behind the surprise 2023 horror hit "Evil Dead Rise," is weirdly obsessed by toes and teeth, and while he gets kudos for having an Arabic-speaking main actor (a superb May Calamawy) and portraying real-feeling Middle Eastern characters, there's a feeling that no one wanted to edit his weirder impulses, like some light, inter-family cannibalism. It starts with the abduction of a Cairo-based family's young daughter, who resurfaces eight years later in a 3,000-year-old sarcophagus, catatonic and showing... Read More