Lyndsey Corona has joined McCann New York as chief growth officer with a focus on new business. Corona was most recently director of business development at The&Partnership, where she led brand development and prospecting strategy for new business.
“Lyndsey has a proven track record of delivering growth and driving new business success,” said Chris Macdonald, president, McCann NY. “She is a critical addition to our NY team.”
Corona joins McCann at a time of recognition for its creative on behalf of such clients as the U.S. Postal Service, General Mills’ Cinnamon Toast Crunch cereal and Office Depot/Office Max. McCann also won eight Effie Awards and advanced 12 spots to be ranked 4th overall in North America in the Effie Index. Over the last few years, the New York agency also added major new clients (e.g., New York State Lottery, Reckitt Benckiser, Choice Hotels, Office Depot/Office Max, MGM Resorts, State Street Advisors); grew organically with additional assignments from existing clients such as Verizon (added Verizon Wireless to its FiOS account), Nestlé (Nespresso), and MasterCard. In addition to General Mills, MasterCard, RB, and Nestlé, the NY agency also works on the network’s global Microsoft and L’Oréal businesses.
Corona said, “It’s rare to find a group of such exceptional talent aligned behind the same company vision. Yet, that’s exactly what’s happening at McCann NY.”
Corona previously served as business director at JWT and global brand leader at TBWAChiatDay, where she developed cross-platform campaign strategies, new business strategy and award-winning creative work. Earlier in her career, Corona worked on the Microsoft account in her roles as management supervisor at twofifteenmccann and account supervisor at McCann.
SHOOT’s 65th Anniversary Reflections: AICP President and CEO Matt Miller
As SHOOT celebrates a milestone, its 65th year of publication, we begin a series of interviews and features that will run throughout the summer on SHOOTonline and in SHOOT's newsletters and special PDF Issue with digital distribution in which industry executives, creatives and artists reflect on the changes they’ve seen over the decades, as well as essential dynamics that have endured. These folks--from different sectors of the business--will also share their visions and aspirations for the future. Perhaps most importantly, this special SHOOT coverage enables us to look back on the industry’s history, learn from it, and plum relevant lessons that will help us now and beyond. Mark Twain once famously said, “History doesn’t repeat itself but it often rhymes.” Twain’s insight underscores the importance of the past and its role in helping us better shape today and tomorrow. Such perspectives are invaluable yet sadly often not properly considered as society’s tendency at times is to overlook history and its significance. Additionally, the new generation navigating our industry sometimes isn’t aware of the relevant history, having not experienced it firsthand. Hopefully helping to close those gaps will be SHOOT’s 65th Anniversary coverage which seeks to provide historical context and to benefit from its relevance to the present and what may lie ahead. To kick off its 65th Anniversary-inspired content, SHOOT connected with Matt Miller, president and CEO of AICP, to gain context on where we’ve been, where we are, and where we’re going. SHOOT reaching out to Miller is most appropriate given our reportage over the years on all major AICP developments from the start of the association,... Read More