The American Advertising Federation (AAF) has unveiled the 2019 Mosaic Awards honorees, who will be recognized for their unwavering commitment to inclusion and for offering a voice to multicultural communities. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. This year, actor James Lesure, along with TBWAChiatDay’s chief diversity officer, Doug Melville will join forces to host and celebrate the 2019 winners during the Mosaic Awards in Hollywood, Florida, on June 6.
Among the big winners are McCann New York and Wavemaker. The latter won the inaugural Mosaic Champion Award celebrating the work of a company promoting diversity and inclusion. Meanwhile McCann NY toppped two categories, garnering the Mosaic Media Image Award for Alternative Media Form on the strength of MGM Resorts’ “Universal Love,” and the Mosaic Media Image Award for Advocacy on the basis of Microsoft’s “Reindeer Games.”
From an overwhelming number of submissions, all winners have embraced advanced marketing techniques and business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment. And for the first year, the 2019 Mosaic Awards will recognize two honorees in the Mosaic Media Image Award for Advocacy (AARP for “Asian-Americans and Pacific Islanders in the U.S. Military”) and Mosaic Champion categories celebrating the work of an individual (Tuan Huynh, sr. art director, Leo Burnett Group), and a company (the aforementioned honor for Wavemaker).
“As the consumer market continues to become more diverse, creativity in advertising thrives when it is best representative of the audiences it wants to engage,” said Danielle Austen, AAF Mosaic Council chair and managing partner/CEO of fluent360. “The Mosaic Awards celebrate the brands and agencies that have embraced the growing importance of multicultural advertising in today’s ever-changing marketing mix.”
This year’s panel of judges included executives from 72andSunny, Amazon, Condé Nast, Google, HZDG, Leo Burnett Group, McCann New York, NHL, Ogilvy, VMLY&R, Wavemaker and Yes&. The AAF will honor the following campaigns, industry leaders and programs at the 2019 Mosaic Awards:
Multicultural Integrated Campaign
“Long Live the King”
Lexus | Walton Isaacson
Multicultural Online/Interactive Campaign
“Discover the Unexpected”
Chevrolet | Carol H. Williams Advertising
Mosaic Media Image Award for Alternative Media Form
“Universal Love”
MGM Resorts | McCann New York
Mosaic Media Image Award for Advocacy
“Asian-Americans and Pacific Islanders in the U.S. Military”
AARP
Mosaic Media Image Award for Advocacy
“Reindeer Games”
Microsoft | McCann New York
Mosaic Media Image Award for Advocacy
Solange Claudio
President & COO, Moxie
Mosaic Media Image Award for Realism
“Nujeen”
National Geographic | 72andSunny
Multicultural Talent in Advertising
“Use Your Vote”
Levi Strauss & Co. | FCB West
Multicultural Talent in Advertising
“Shine Your Way”
Sol/MillerCoors | Alma
Student Multicultural Integrated Campaign
“IKEA’s Coming Out”
IKEA | College for Creative Studies
Mosaic Media Image Award for Innovation in Storytelling
“World Cup Online Grocery Pickup”
Walmart, Inc. | Lopez Negrete Communications
Multicultural Student Programs
We Are Next
Natalie Kim, Founder
Workforce Inclusion
Make Some Room: Unconscious Bias Workshop
Publicis Sapient
Mosaic Champion
Wavemaker
Mosaic Champion
Tuan Huynh
Senior Art Director, Leo Burnett Group
This Mosaic Awards will take place at The Diplomat Beach Resort on June 6 in conjunction with the AAF’s National Conference, ADMERICA. Attended by top thought leaders in the advertising and media industries, ADMERICA brings professionals together for education, innovation, collaboration and celebration.
Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, Mosaic Career Fairs and AdCamps.
