Now in its fifth year, The Good Report has named State Street Global Advisors’ “Fearless Girl” from McCann New York as the most successful campaign promoting good causes in 2017.
BBDO New York earned The Good Report mantle as the most successful agency promoting good causes last year. Helping the shop earn that lofty ranking was its Sandy Hook Promise PSA titled “Evan,” which was ranked Good’s fourth most successful campaign of 2017.
The Good Report ranks the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and global source of the world’s best ads on social and environmental issues, and Gunn Report, the global index of creative excellence in advertising.
A total of 1,045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for this latest Good Report. The ranking is created by combining the industry’s recognition with the performance measured by the Gunn Report, as well as the promotional effort behind the campaigns and the general public’s recognition from public votes organized by ACT Responsible. There is no complicated criteria or categories, just great work for Good.
The Good Report 2017 is made-up of 40 campaigns, of which 31 are for NGO’s, institutions and foundations and 9 are for commercial brands. The top 25 agencies are made up of three independents and 22 networked agencies. In the top 20 Networks list there are three independent networks and 17 networks owned by holding companies; and the top 10 Advertisers include six NGO’s/Institutions and four for-profit companies.
Taking the top places are:
Most successful Campaigns promoting good causes 2017
- 1 "Fearless Girl," McCann New York – State Street Corporation
- 2 "Switch it off," Ogilvy Germany, Berlin – Amnesty International
- 3 "Meet Graham," Clemenger BBDO Melbourne – Transport Accident Commission
- 4 "Evan," BBDO New York – Sandy Hook Promise
- 5 "The First Braille Smartwatch," Serviceplan Germany – Dot Incorporation
Most successful Agencies promoting good causes 2017
- 1 – BBDO New York – USA
- 2 – McCann New York – USA
- 3 – Ogilvy Berlin – Germany
- 4 – Clemenger BBDO Melbourne – Australia
- 5 – Serviceplan München – Germany
Most successful Networks promoting good causes 2017
- 1 – BBDO Worldwide
- 2 – FCB Worldwide
- 3 – McCann Worldgroup
- 4 – Ogilvy & Mather Worldwide
- 5 – Young & Rubicam Group
Most successful brands promoting good causes 2017
- 1 – Amnesty International
- 2 – WWF
- 3 – UNICEF
- 4 – Red Cross
- 5 – Greenpeace
Act Responsible considers that advertising recognition is too often confined to its commercial side; and that the other part of its role, such as informing, raising awareness and educating, is often forgotten.
For 17 years now, Act Responsible has recognized the use of creativity to raise awareness of the world’s major issues. Still, hardly any specific recognition is offered to agencies that give time and talent to support the communication of public interest causes. Nonetheless, the commitment of communication professionals to these causes is fundamental; good causes need campaigns to create awareness of their existence.
Act Responsible has created The Good Report in collaboration with Gunn Report, to celebrate the wonderful work and dedication that thousands of agencies are making to support these major causes, in order to further motivate and inspire creativity as well as the continued production of new campaigns.
“With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year. Producing The Good Report with the collaboration of the Gunn Report Team is a great privilege” said Hervé de Clerck, ACT Responsible dream leader.
“Act Responsible honors the hugely valuable job our industry does, throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for Good Causes. The Good Report adds a commendable extra dimension to their mission and we are proud to be a part of it,” said Emma Wilkie, managing director of Gunn Report.
To see The Good Report 2017 in full, click here.
The campaigns featured in The Good Report will be exhibited at the annual Act Responsible Expo held at the Cannes Lions 65th International Festival of Creativity in June.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More