Rob Reilly, global creative chairman of McCann Worldgroup, has been named the jury president for Branded Entertainment at the 2016 London International Awards (LIA).
Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.
On judging Branded Entertainment at LIA, Reilly commented, “I always like being part of categories that are ever changing and nothing is evolving as quickly as branded entertainment. Plus it doesn’t hurt that the judging takes place in the city that feels like one big, crazy, fun and freaky branded space as Las Vegas.”
Reilly joined McCann Worldgroup in 2014, and since then has been responsible for the company’s global vision, across offices in over 100 countries. Under his leadership, McCann has grown significantly in both size and creative reputation. Reilly’s work has been recognized at every awards festival imaginable. He is a member of The One Club Board, the Facebook Creative Council and The White House Entrepreneurship Task Force, as well as a chairman for the Ad Council Campaign Review Committee. During the LIA 2014 judging, Rob chaired The NEW Jury and spoke at Creative LIAisons, back when it was known as Creative Conversations.
Reilly will preside over a 2016 LIA Branded Entertainment jury which consists of:
Keith Cartwright – executive creative director, Butler, Shine, Stern & Partners, Sausalito, Calif.
Andrew Keller
Josy Paul – chairman / CCO, BBDO India, Mumbai
Jaime Robinson
Kazoo Sato – chief creative officer / ECD, TBWAHAKUHODO, Tokyo
Jimmy Smith – chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana, Calif.
Matt Talbot – VP /executive creative director, CP+B, Boulder, Colo.
Patricia Weiss – strategic consultant for Branded Entertainment & Content, Brand Narratives /executive producer, ASAS.br.com, São Paulo, Brazil
The LIA 2016 Entry System is now accepting entries. The initial entry deadline is June 10. Judging will take place in Las Vegas from October 6-14. The shortlists will be announced as each judging session concludes, with winners being announced November 8.
