MediaMonks has expanded its worldwide creative team with four major new hires. Andrezza Valentin joins as creative director for MediaMonks Los Angeles; Nimo Awil as associate creative director for MediaMonks London; Falk Eumann comes aboard as creative director for NYC; and Jordi van de Bovenkamp as creative director for MediaMonks Europe. This new talent will boost MediaMonks’ creative capabilities across key locations, as the company— S4 Capital’s content arm—continues to redefine digital creativity, reinforcing its position as an all-in-one solution for this new age of advertising, able to create natively digital campaigns and brand experiences that shape creative ideas into engaging, fit for format content.
Valentin’s background in fine arts and industry experience has provided her extensive knowledge across the realms of design, brand and digital advertising, as well as interactive storytelling. She has worked for a variety of different agencies all across the world, such as Havas, AKQA, B-Reel, StrawberryFrog, and most recently at AMV BBDO London. She also co-founded and ran a digital production agency for several years, and has delivered award-winning work for clients like Google, IKEA, Martini, GE, Coke, Hyundai and more.
ACD Awil previously worked as a copywriter for Juniper Park and kbs+ toronto in her native Canada, and more recently as sr. creative for London-based agency Poke. Her accolades include being named Cannes Lions’ “See It Be It” delegate in 2019.
Van de Bovenkamp joins MediaMonks Europe after an eight-year tenure at Boomerang Agency, a mainstay in Amsterdam’s creative scene. His years of experience working in the industry as a creative director span across campaigns for Heineken, Albert Heijn and Netflix, among others. Van de Bovenkamp is also a famous and recurring face on Dutch television, speaking on the topic of advertising.
Eumann has a background in brand advertising, interactive storytelling and production. He co-founded Caviar Digital in Los Angeles, and spent the months prior to his appointment at MediaMonks as a freelance ECD/creative EP with Little Ugly, an upcoming creative production studio in NYC and LA. Over the course of his career he has had a hand in assorted campaigns for premium brands all around the world.
Founded in 2001 and rooted in digital, MediaMonks is a global creative production company with offices in San Francisco, Los Angeles, Mountain View, Sandpoint, Toronto, New York, Mexico City, Buenos Aires, São Paulo, Dublin, London, Amsterdam, Hilversum, Cape Town, Stockholm, Kiev, Dnepr, Moscow, Nur-Sultan, Dubai, Mumbai, Bangalore, Delhi, Singapore, Shanghai, Sydney, Melbourne, and Auckland.
Operating across teams, time zones, and technologies with a contingent of more than 1,500 Monks, including recent S4Capital mergers, MediaMonks has turned out award-winning work, including earning 131 Cannes Lions to date.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More