Mekanism has brought Vidhi Shah on board as executive creative director. She will partner with chief creative officer Tommy Means to lead Mekanism as it seeks to deliver bold creativity spanning brand and performance marketing for the agency’s U.S. clients.
Mekanism is bolstering its creative leadership with the addition of Vidhi Shah as Executive Creative Director. With a 20-year creative career spanning the globe, numerous awards wins, and work for iconic global and national brands, she will partner with Chief Creative Officer Tommy Means to lead Mekanism in delivering bold creativity spanning brand and performance marketing – Soul & Science – for the agency’s U.S. clients.
Shah joins the agency from Havas New York, where she most recently was a group creative director working on brands including Wyndham Hotels and Wells Fargo. Previously, she spent six years at Huge in New York, after holding creative positions throughout the world, including at Publicis in Argentina and Singapore, Mother in Argentina, and McCann in Singapore. She has worked on brands such as Anheuser-Busch InBev, Coppertone, Renault Motors, HSBC and Mastercard, while bringing home awards from international festivals including Cannes Lions, Clios, Asia Pacific AdFest, Media Spikes and Argentine Creative Circle.
Shah, who has a 20-year creative career, has also served as a contributing editor for the pop culture magazine, Colors.
“As an industry, it’s an exciting time and it feels like we’re all on the brink of big change. Mekanism is bursting with the talent, ambition and full-stack capabilities to help brands show up in ways that are completely unexpected,” said Shah. “In an environment that changes every day, I am hyped to be working with an agency that has the smarts, the swagger and the spirit of an independent company, and I can’t wait for us to make that next creative breakthrough together.”
Means added, “Vidhi brings global perspective, unstoppable ideas and the infusion of energy we needed to turn up the volume on our creative output. Her ability to flex her skills across brands, markets and cultures will help us become a leading partner for brands in North America and beyond.”
