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    Home » “Mercy” Unseats “Avatar: Fire and Ash” Atop A Snow-Blanketed Weekend Box Office

    “Mercy” Unseats “Avatar: Fire and Ash” Atop A Snow-Blanketed Weekend Box Office

    By SHOOTSunday, January 25, 2026No Comments200 Views
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    This image released by Amazon MGM Studios shows Kenneth Choi, left, and Chris Pratt in a scene from "Mercy." (Justin Lubin/Amazon MGM Studios via AP)

    By Jake Coyle, Film Writer

    NEW YORK (AP) --

    With a winter storm blanketing a large swath of the country, Hollywood had its quietest weekend of the year at the box office. The Amazon MGM sci-fi thriller “Mercy” dethroned “Avatar: Fire and Ash” from the No. 1 spot with $11.2 million in North America, according to studio estimates Sunday.

    Some 250 theaters were forced to close, from Texas to Maine, according to data firm Comsore. More than 140 million Americans were under winter storm warnings, depressing moviegoing.

    But the weekend was never going to be a blockbuster one, anyway. “Mercy,” a $60 million thriller starring Chris Pratt as a man in a near-future standing trial before an AI judge, was the top new release. It arrived with withering reviews (20% fresh on Rotten Tomatoes) and an equally poor reception (a “B-” CinemaScore) from audiences.

    That was still enough to finally dislodge James Cameron’s third Pandora epic from its monthlong perch atop the box office. “Avatar: Fire and Ash” slid to second place with $7 million. While The Walt Disney Co. release is starting to peter out domestically, it remains a top draw overseas. It took in $28.1 million internationally in its sixth weekend.

    “Avatar: Fire and Ash” isn’t going to come close to the box-office heights of the previous two “Avatar” movies. The 2009 original grossed $2.9 billion and the 2022 sequel, “The Way of Water,” tapped out at $2.3 billion. “Fire and Ash” has now cleared $1 billion internationally, but its domestic haul ($378.5 million) is well off the pace of the other two films.

    The “Oscar bump” that films once saw following nomination is largely a thing of the past. The lead movies in Thursday’s nominations — “Sinners” and “One Battle After Another” — long ago completed their theatrical runs. But a handful of nominees saw strong business.

    Chloé Zhao’s “Hamnet,” nominated for eight Oscars including best picture, collected $2 million in its first weekend of wide release. The Shakespeare drama, starring Jessie Buckley and Paul Mescal, has been in theaters for two months, steadily increasing its theatrical footprint. It’s up to $17.6 million domestically and $42.1 million worldwide.

    Josh Safdie’s “Marty Supreme,” nominated for nine Oscars, earned $3.5 million in its sixth weekend of release. The A24 title, starring Timothée Chalamet, this week cross $100 million globally. It’s made $86.2 million domestically thus far.

    But newer releases struggled. “Return to Silent Hill,” the third installment in a horror series kick-started with 2006’s “Silent Hill,” opened with $3.2 million. Though Sony released the 2006 film and Open Road distributed the 2012 follow up, the low-budget “Return to Silent Hill” was put out by Iconic Events.

    In its second week of release, “28 Years Later: The Bone Temple” dropped swiftly. The Sony release, directed by Nia DaCosta, opened last week to a disappointing $13.3 million in sales despite good reviews. But its second weekend was even worse, dropping 71% with $3.6 million.

    Other new releases flopped. Roadside Attractions’ “H Is For Hawk,” starring Claire Foy, took in just $150,000 from 472 theaters. Sony’s “Clika,” about a migrant worker with music aspirations, managed only $1.2 million in 522 locations.

    Top 10 movies by domestic box office
    With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

    1. “Mercy,” $11.2 million.

    2. “Avatar: Fire and Ash,” $7 million.

    3. “Zootopia 2,” $5.7 million.

    4. “The Housemaid,” $4.2 million.

    5. “28 Years Later: The Bone Temple,” $3.6 million.

    6. “Marty Supreme,” $3.5 million.

    7. “Return to Silent Hill,” $2.7 million.

    8. “Hamnet,” $2 million.

    9. “Lord of the Rings,” $2 million.

    10. “Primate,” $1.7 million.

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    Tags:Avatar: Fire and Ashbox officeMercy



    Brazilian Filmmaker Vellas Goes Global With Anonymous Content

    Wednesday, April 15, 2026

    Prolific Brazilian filmmaker and award-winning commercial director Vellas has expanded his relationship with global media, management and production company Anonymous Content to include branded content, commercial and music video representation in the U.S. and U.K., after originally joining Anonymous Content’s Brazilian division last year as both a director and partner.

    Vellas has directed more than 150 global campaigns for brands including Nike, Apple, Coca-Cola, Leica, Ubisoft, Ford, Citroën, O2, Mitsubishi, Renault, and Rémy Martin, earning top honors from leading festivals, including Cannes Lions, D&AD, Clios, and Ciclope.

    As a filmmaker, Vellas enjoys shooting complicated action sequences and integrated VFX but also values minimalist storytelling, particularly when paired with his signature gritty and visceral directing style.

    His recent campaigns with Anonymous Content include spots for VW, a Stranger Things tie-in for McDonald’s, and a Bridgerton-inspired film for AmBev’s Brutal Fruit, one of the first major spots to result from AB InBev and Netflix’s global partnership.

    Last year, his “Diamantes, Lágrimas e Rostos para Esquecer” for BK was nominated for Best Music Video at the Latin Grammy Awards and is currently nominated for Direction at the M-V-F Awards in Brazil.

    “We’re excited to support his vision and continue to scale his voice across commercial, music, and long-form spaces in the U.S., U.K. and Brazil,” said Anonymous Content partner, managing director and executive Producer Eric Stern.

    In 2023, Vellas’ short film Shout received more than 100 international awards, including seven Lions at Cannes. His campaign #shutupdeath for Médecins du Monde also... Read More

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