By Christine Champagne
A series of men literally melt at the sight of Catherine Zeta-Jones in a gorgeous new :60 for the Elizabeth Arden Provocative Woman fragrance line conceptualized by Goodby, Silverstein & Partners (GS&P), San Francisco, and directed by Michael Haussman of Person Films, Culver City, Calif., a satellite of bicoastal/international HSI Productions, with visual effects produced by Method, Santa Monica.
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CLIENT
Elizabeth Arden Provocative Woman.
PRODUCTION CO.
Person Films, Culver City, Calif.
Michael Haussman, director; Max Malkin, DP; Kerstin Emhoff, executive producer; Suzanne Hargrove, producer. Shot on location in Rome.
M&R Production Service, Rome.
Michele Virgilio, producer.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jeff Goodby, creative director; Margaret Johnson, associate creative director/art director; Julie Rath, copywriter; Cindy Epps, producer.
EDITORIAL
Spot Welders, Venice, Calif.
Robert Duffy, editor; Song Cho, assistant editor; David Glean, executive producer; Mike Goble, producer.
POST/VISUAL EFFECTS
Method, Santa Monica.
Chris Staves, visual effects artist/visual effects shoot supervisor/online editor; Laurent Ledru, 3-D designer/visual effects shoot supervisor; James LeBlock and Ivan DeWolf, 3-D artists; Brandon Sanders, visual effects junior artist; Katrina Salicrup, apprentice artist; Ryan Green, production manager; Neysa Horsburgh, executive producer.
Motion Theory, Venice, Calif.
Mathew Cullen, creative director; Jesus de Francisco, art director; Irene Park and Earl Burnley Jr., designers; Brad Watanabe, editor; Javier Jimenez, executive producer.
Bobine Video, Santa Monica.
Jais, colorist; Julie Airale, producer.
AUDIO POST
Lime, Santa Monica.
Loren Silber, mixer; Sam Casas, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Christopher Kemp, composer; Ann Haugen, producer.
Partizan Connects With Directorial Duo Ethan & Tom For Global Representation
Partizan has added the London-based directing duo Ethan & Tom to its roster for global representation. Known for their expert technical fluency and authentic casting, Ethan & Tom deploy diverse methods of filmmaking, telling stories ranging from well-crafted visual jokes to stunning and extravagant cinematic worlds.
Ethan & Tom met in 2017 at the University of Westminster where they started making music videos for friends. One of their early projects for the band Badgirl$ caught the attention of Sony Music, leading to a series of successful videos--all while they were still students.
They’ve since worked with a diverse array of artists, including Flohio, Greentea Peng, P-rallel, Nayana IZ, Wu-Lu, Berwyn, PinkPantheress, Tendai, and Jeshi. Ethan & Tom’s work captures the essence of their collaborators and finds intimacy in the artists with whom they work. Ethan & Tom have collaborated with brands like Toyota, North Face, Puma, JD Sports, Lacoste and Gorillas. Prior to joining Partizan, Ethan & Tom were most recently represented by Academy.
In a joint statement, Ethan & Tom shared, “We’re really excited to be joining Partizan’s roster, their creative spirit and exceptional team of producers, reps and EPs have been a dream to work with and we’re buzzing to be stepping into this next chapter with them.”
Partizan founder Georges Bermann said, “Ethan and Tom’s reputation for originality, dedication, and innovative thinking has truly stood out. We’re anticipating a very exciting future for them at Partizan.”
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