For the fourth consecutive year, bicoastal/international production house MJZ topped the AICP Show at the Museum of Modern Art (MoMA) in New York, this time scoring a grand total of 10 honors. Director Tom Kuntz led the charge for MJZ at the 18th annual competition.
Work directed by Kuntz scored seven Show honors while spots by MJZ’s Rupert Sanders tallied a pair of honors, with the remaining MJZ honoree being helmed by Dante Ariola.
The Kuntz-directed “Pinata” for Skittles out of TBWAChiatDay, New York, figured prominently in the mix, earning honors in the Advertising Excellence/Single Commercial (Best of Show spot), Humor, and Performance/Dialogue categories. Another Kuntz-helmed Skittles spot, “Tailor,” also gained Performance/Dialogue recognition. The balance of Kuntz-directed honorees were: Cadbury’s “Eyebrows” out of Fallon U.K. in the Advertising Excellence/International category; CareerBuilder’s “Tips” via Wieden+Kennedy, Portland, Ore., in the Visual Style category; and Altoids’ “Promotion” from Energy BBDO, Chicago, for Production Design (production designer Roger Swanborough);
Rounding out the MJZ-produced Show honorees were: two Sanders-directed commercials–Lexus’ “Lift Off” from Team One, El Segundo, Calif., in the Production category; and Jordan Brand’s “Field Generals” from W+K, New York, for Sound Design (sound designers were Bill Chesley of Henry Boy, N.Y., and Neil Smith of bicoastal Spot Welders); and an Ariola-helmed Pepsi spot, “Refresh,” for TBWAChiatDay, Los Angeles, which scored in the Musical Arrangement category (Will.I.Am, the Black Eyed Peas).
Right behind MJZ in the production house derby was Los Angeles-based Biscuit Filmworks with eight honorees–four directed by Tim Godsall, three by Noam Murro, and one by Clay Weiner.
Three of Godsall’s four honorees came for the Environmental Defense Fund/Ad Council’s “Polar Bears” via Ogilvy New York, which scored in the PSA, Next Viral/Web Film, and Agency Art Direction (Ogilvy creative director/art director Dustin Duke) categories. The Godsall-directed AMP energy drink spot “Walk Of No Shame” gained recognition in the Copywriting category (Alexis Bello of BBDO New York).
Murro’s three honorees were earned by Comcast Powerboost’s “Rabbit” out of Goodby, Silverstein & Partners, San Francisco, in the Visual Effects (Animal Logic, Santa Monica and Sydney), Agency Art Direction (associate creative director/art director Nick Spahr), and Copywriting (group creative director/copywriter Mike McKay who has since become exec creative director at Saatchi LA) categories.
And Weiner’s honoree came in the Low Budget Category for Vote 2008’s “Palin as President: A Heartbeat Away,” also from Goodby.
Taking the third slot among production companies was bicoastal Anonymous Content with five honors–two for work directed by David Fincher, two helmed by Guy Ritchie, and one by Mark Romanek.
Ritchie directed Nike’s “Next Level” from 72andSunny, El Segundo, Calif., which scored recognition in the Production and Cinematography (DP David Higgs) categories. Meanwhile Fincher’s “Fate” for Nike and W+K, Portland, was honored in the Cinematography (DP Emmanuel Lubezki–who’s repped as a director by bicoastal/international Station Film) and Editorial (editor Angus Wall of Rock Paper Scissors, Santa Monica) categories.
The Romanek-directed Nike spot “Chalk” from W+K was honored in the Visual Style category.
Three Fours
Three production companies each received four AICP Show honors: Bob Industries, Santa Monica; Superfad, N.Y., Culver City, Calif., and Seattle; and Psyop, New York.
All four Superfad honorees were for Durex condoms’ “Get It On” directed by Robert Rugan for Fitzgerald+CO, Atlanta, which garnered Show recognition in the Humor, Low Budget, Next Viral/Web Film, and Sound Design (sound designer Joel Raabe of Gramercy Post, N.Y.) categories.
Bob Industries and Psyop not only had four honors apiece but also shared in one of the honors as the Haagen Dazs “HD Loves HB” campaign out of Goodby secured a Next Integrated Campaign honor. Cedric Nicolas-Troyan and Laurent Ledru of Psyop directed Haagen Dazs’ “Opera” while Bob’s Trish Sie helmed Haagen Dazs’ “Disco” and “Krumpin’.”
Bob Industries‘ other three Show honorees were: another Next Integrated Campaign plaudit for Goodby, “There Can Only Be One” for the NBA, TNT and ESPN/ABC, directed by Dayton/Faris; the Dayton/Faris-helmed NBA’s “Win” out of Goodby, which registered in the Editorial category (editor Kim Bica who was with bicoastal Lost Planet at the time and has since joined L.A.-based Arcade); and Audi A4’s “Living Room” directed by Jason Smith (who has since joined bicoastal/international HSI) for Venables, Bell & Partners, San Francisco, in the Original Music category (composer Nate Morgan of Elias Arts).
Meanwhile Psyop’s other three Show honorees were: Coca-Cola’s “Heist” directed by Todd Mueller and Kylie Matulick for W+K in the Visual Effects category; HP TouchSmart PC’s “Maestro” helmed by Mueller and Matulick for Goodby (Psyop graphic artists Jeffrey Dates, Dave Barosin, Ted Kotsadtis and Todd Akita); and Converse All Star’s “My Drive Thru” directed by Psyop’s Marie Hyon and Marco Spier for Anomaly, New York, in the Animation category.
Two Threes A pair of production houses turned out three honorees apiece: Prettybird, Santa Monica, and Station Film.
Station Film produced the lone honoree in the Advertising Excellence/Campaign category: the Crest toothpaste package of offbeat humorous spots “Bulldozer,” “Lice” and “Pre Nup” directed by Harold Einstein for Saatchi & Saatchi New York. The Advertising Excellence/Campaign honoree is considered Best of Show-worthy along with the only honoree in the Advertising Excellence/Single Commercial category (the aforementioned Skittles’ “Pinata” produced by MJZ).
Individually the Station-produced “Lice” and “Bulldozer” for Crest scored honors, respectively, in the Copywriting (Saatchi’s Nathan Frank) and Humor categories.
Prettybird‘s three honors were directed by Paul Hunter: two for Audi’s “Gymnast” for BBH London in the Visual Style and Sound Design (sound designer Tony Rapacciolli of Wave Recording Studios, London) categories; and one for Unilever Rexona’s “Zoom” in the Production Design category (production designer Charles Infante).
Three Twos Scoring two honors apiece in the production company derby were Gorgeous Enterprises, London, Duck Studios, Los Angeles, and NYU Tisch School of the Arts, Grad Film students Gregory Mitnick and Nat Livingston Johnson (director/producers/editors of Apple iTunes’ “Lost” and Slim Jim’s “Champs,” which took both honors in the Student Commercial category).
Gorgeous‘ two honorees were directed by Vince Squibb: HSBC’s “Lumberjack” for JWT New York in the Performance/Dialogue category; and Know Your Limits/Anti-Binge Drinking’s “Binge Girl” for VCCP, London, in the Advertising Excellence/International category.
Duck scored its couple of honors for two United Airlines spots from Minneapolis-based agency Barrie D’Rozario Murphy: “Sea Orchestra” directed and animated by Shy the Sun in the Animation category; and “Heart” directed by Jamie Caliri in the Agency Art Direction category (art director James Zucco).
Agencies Topping the advertising agencies’ tally was Goodby (SHOOT‘s ’08 Agency of the Year) with a dozen honors.
Next was W+K with five, followed by three shops with four each: Fitzgerald + CO, Ogilvy New York, and TBWAChiatDay, New York.
Having a hand in three honors apiece were: 72andSunny; Barrie D’Rozario Murphy; BBH; and Saatchi N.Y.
JWT had two honorees, with several other shops scoring an honor apiece.
The AICP Show-honored work in all 26 categories becomes part of the permanent archives of MoMA’s Department of Film.
A category-by-category breakdown of 2009 AICP Show honorees follows:
Production
Nike “Next Level” 2:00Production Company: Anonymous Content
Director: Guy Ritchie
Executive Producer: Dave Morrison
Director of Photography: David Higgs
Advertising Agency: 72andSunny
Agency Creative Director: Bryan Rowles
Agency Producer: Angelo Ferrugia
Editor: Robert Duffy, Spot Welders
Lexus “Lift Off” :30Production Company: MJZ
Director: Rupert Sanders
Executive Producers: Eric Stern, David Zander
Advertising Agency: Team One
Group Creative Directors: Jon Pearce, Gavin Lester
Agency Creative Director: Chris Graves
Agency Art Director: Kevin R. Smith
Agency Copywriter: Dave Horton
Agency Producer: Jennifer Weinberg
Editor: Dave Henegar, Butcher Editorial
Visual Style
Audi “Gymnast” :60Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Director of Photography: Alex Barber
Advertising Agency: BBH London
Agency Creative Director: Nick Kidney
Agency Art Director: James Hilson
Agency Producer: Olly Chapman
Visual Effects Company: The Mill
Editor: Andy McGraw, Cut+Run
Nike “Chalk” :60Production Company: Anonymous Content
Director: Mark Romanek
Executive Producer: Dave Morrison
Advertising Agency: Wieden + Kennedy
Agency Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams
Editor: Robert Duffy, Spot Welders
Career Builder “Tips” 60Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: Wieden + Kennedy Portland
Agency Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Danielle Flagg
Agency Art Director: Craig Allen
Agency Copywriter: Eric Kallman
Agency Producer: Sarah Shapiro
Editor: Gavin Cutler, Mackenzie Cutler
Cinematography
Nike “Next Level” 2:00
Production Company: Anonymous Content
Director: Guy Ritchie
Executive Producer: Dave Morrison
Director of Photography: David Higgs
Advertising Agency: 72andSunny
Agency Creative Director: Bryan Rowles
Editor: Robert Duffy, Spot Welders
Volvo “Stormy Night” :90
Production Company: Great Guns
Director: Paul Shearer
Executive Producer: Laura Gregory
Director of Photography: Ben Davis
Advertising Agency: Nitro and Arnold
Agency Creative Directors: Paul Shearer, Pete Favat
Agency Art Director: Paul Shearer
Agency Producer: Bill Goodell
Global Marketing Campaign Manager: Per Carleo
Editor: Jim Weedon, Final Cut Editorial
Nike “Fate” :60Production Company: Anonymous Content
Director: David Fincher
Executive Producer: Jeff Baron
Director of Photography: Emmanuel Lubezki
Advertising Agency: Wieden + Kennedy
Agency Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisand
Agency Art Director: Ryan O’Rourke
Agency Copywriter: Jason Bagley
Agency Producer: Matt Hunnicutt
Editor: Angus Wall, Rock Paper Scissors
Production Design
Altoids “Promotion” :30Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Production Designer: Roger Swanborough
Advertising Agency: Energy BBDO
Agency Creative Directors: Marty Orzio, Jim Hyman, Greg Braun
Agency Art Director: Frank Dattalo
Agency Copywriter: Mike Roe
Agency Producers: Bridgette Whisnant, Liz Zorek
Editor: Steve Gandolfi, Cut+Run LA
Unilever Rexona “Zoom” :60Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Director of Photography: Don Davis
Production Designer: Charles Infante
Advertising Agency: Ponce Buenos Aires
Agency Creative Director: Hernan Ibarra
Agency Producer: Jose Silva
Editors: Paul Hunter, Derek Janniere, Prettybird
Showtime Networks Dexter “Funhouse” :85Production Company: Stone Core Films, Inc.
Director: Norry Niven
Executive Producer: Elaine Sibert
Production Designer: Loren Basulto
Advertising Agency: Showtime Networks -in-house
Creative Director: Erik Friedman
Executive Producer: Rachele Gonzalez
Art Director: Paul Brodie
Visual Effects: TOPIX
Editor: Ray Burris
Humor
Durex “Get It On” :30Production Company: Superfad
Director: Robert Rugan
Executive Producer: Geraint Owen
Director of Animation/Lighting: Mike Wharton
Art Director: Andrew Stubbs Johnston
CG Animator: Dave Thomlison
Producer: Mike Tockman
Advertising Agency: Fitzgerald+CO
Agency Creative Director: Eddie Snyder
Editor: Superfad
Skittles “Piñata” :30Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: TBWAChiatDay NY
Agency Executive Creative Director: Gerry Graf
Agency Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Art Director: Craig Allen
Agency Copywriter: Eric Kallman
Agency Producers: Nathy Aviram, Laura Rosenshine
Editor: Gavin Cutler, Mackenzie Cutler
Crest “Bulldozer” :45Production Company: Station Films
Director: Harold Einstein
Executive Producer: Tom Rossano
Advertising Agency: Saatchi & Saatchi
Agency Creative Director: Gerry Graf
Agency Art Director: Dan Lucey
Agency Copywriter: Nathan Frank
Agency Producers: Colin Pearsall, Maura Hurley
Editor: Ian Mackenzie, Mackenzie Cutler
Performance/Dialogue
Skittles “Piñata” :30Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: TBWAChiatDay NY
Agency Executive Creative Director: Gerry Graf
Agency Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Art Director: Craig Allen
Agency Copywriter: Eric Kallman
Agency Producers: Nathy Aviram, Laura Rosenshine
Editor: Gavin Cutler, Mackenzie Cutler
Piñataman: Sean Donellan
Beater: Brandon: Keener
HSBC “Lumberjack” 1:40Production Company: Gorgeous
Director: Vince Squibb
Executive Producer: Spencer Dodd
Director of Photography: Alwin Kuchler
Production Designer: Chris Oddy
Advertising Agency: JWT New York
Agency Creative Director: Axel Chaldecott
Agency Art Director: Michael Ashley
Agency Copywriter: Dinesh Kapoor
Editor: Paul Watts, The Quarry
Lumberjack: Sean Devine
Protestor: Lada Darewych
Skittles “Tailor” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: Jeff Scruton, David Zander
Advertising Agency: TBWAChiatDay
Agency Executive Creative Director: Gerry Graf
Agency Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Art Director: Craig Allen
Agency Copywriter: Eric Kallman
Agency Producer: Nathy Aviram
Editor: Gavin Cutler, Mackenzie Cutler
Hero: Pete Carboni
Tailor: John John Briones
Three Reflections: Lonni Huges, Jorge Ramirez, Eck Stone
Editorial
Nike “Fate” :60Production Company: Anonymous Content
Director: David Fincher
Executive Producer: Jeff Baron
Director of Photography: Emmanuel Lubezki
Advertising Agency: Wieden + Kennedy
Agency Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Agency Art Director: Ryan O’Rourke
Agency Copywriter: Jason Bagley
Agency Producer: Matt Hunnicutt
Editor/ Color Correction: Angus Wall, Rock Paper Scissors
Nike “Wake Up Call” :60Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Mary Ann Marino
Advertising Agency: Wieden + Kennedy
Agency Creative Directors: Alberto Ponte, Jeff Williams, Mark Fitzloff, Susan Hoffman
Agency Art Directors: Sean Donnell, Matt Murphy
Agency Copywriter: Antony Goldstein
Agency Producer: Shannon Worley
Executive Producers Editorial: Carol Lynn Weaver, Linda Carlson
Editor: Kirk Baxter, Rock Paper Scissors
National Basketball Association “Win” :60Production Company: Bob Industries
Directors: Dayton/Faris
Executive Producer: T.K. Knowles
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jamie Barrett
Associate Creative Directors: Ari Weiss, Stefan Copiz
Agency Art Directors: Stefan Copiz, Jack Woodworth
Agency Copywriters: Jamie Barrett, Ari Weiss, Craig Mangan
Agency Producer: Tod Puckett
Visual Effects Artists: Geoff McAuliffe, Mandy Sorenson, Jimi Simmons, Patrick Poulatian, Sean McLean , Miles Essmiller, Brickyard VFX
Editor: Kim Bica, Lost Planet
Visual Effects
Coca Cola “Heist” :60Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Advertising Agency: Wieden + Kennedy Portland
Agency Creative Directors: Hal Curtis, Sheena Brady
Visual Effects Supervisor/CG Lead: Andrew Romatz
Visual Effects Supervisor/Flame Artist: Thibault Debaveye
Editor: Brett Nicoletti, Psyop
Comcast Powerboost “Rabbit” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jamie Barrett
Visual Effects Artists: Andrew Jackson, Nick Ponzoni, Ben Walsh, Andreas Wanda, Michael Halford, Animal Logic
Visual Effects Creative Director: Bruce Carter
Visual Effects Producer: Nerissa Kavanagh
Editor: Avi Oron, Bikini Edit
Graphic Design
HP TouchSmart PC “Maestro” :60Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick
Executive Producers: Angela Bowen, Neysa Horsburgh
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Directors: Rick Condos, Hunter Hindeman
Graphic Artists: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti, Psyop
Hewlett Packard “Fergie” :60Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Art Director: Kaan Atilla
Graphic Artists: Heidi Berg, Angela Zhu, John Dretzka, Juliet Park, Leanne Dare, Mark Kulakoff, Max Keane, Jenny Ko, Alex Hanson
Programmers: Keith Pasko, CJ Cenizal
Advertising Agency: Goodby, Silverstein & Partners
Agency Group Creative Directors: Steve Simpson, Rick Condos, Hunter Hindman
Editor: Jason Webb, String
Animation
Converse All Star “My Drive Thru” :60
Production Company: Psyop
Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Art Director: Jon Saunders
3D Leads: Chris Bach, Pakorn Buppahavesa
Flame Artists: Jamie Scott, Dan Boujoulian
Advertising Agency: Anomaly, New York
Agency Creative Director: Mike Byrne
Editor: Cass Vanini, Psyop
United Airlines “Sea Orchestra” :60Production Company: Duck Studios
Directors/Animators: Shy the Sun
Executive Producer: Mark Medernach
Advertising Agency: Barrie D’Rozario Murphy
Agency Creative Directors: Stuart D’Rozario, Bob Barrie
Agency Art Director: James Zucco
Agency Copywriter: Phil Calvit
Agency Producers: Holly Stone, Jack Steinmann
Nike “Sanders-Conversations from the Inside” 1:40Production Company: Paranoid US
Director: Nieto
Executive Producers: Claude Letessier, Cathleen O’Conor, Phillip Detchmendy
Producers: Anne Lifshitz, Guillaume Raffi, Romain Starpoli
Advertising Agency: Wieden+Kennedy Amsterdam
Agency Executive Creative Directors: John Norman, Jeff Kling
Agency Creative Directors: Mark Bernath, Eric Quennoy
Agency Art Directors: Anders Stake, Craig Williams
Agency Copywriter: Betsy Decker
Agency Producer: Cat Reynolds
Animators: Nieto, Damien Martin
Editor: Nieto, Paranoid US
Original Music
American Express “Members Project” :60Advertising Agency: Ogilvy New York
Agency Group Creative Director: Chris Mitton
Agency Creative Director: David Apicella
Agency Associate Creative Director/Art Director: Dustin Duke
Agency Associate Creative Director/Copywriter:Jon Wagner
Graphics Designer / Supervisor: Ryan Sears
Composers: Human
Editor: Valerie Junge, Big Sky Edit
Audi A4 “Living Room” :60Production Company: Bob Industries
Director: Jason Smith
Executive Producers: Chuck Ryant, John O’Grady & T.K. Knowles
Advertising Agency: Venables Bell & Partners
Agency Creative Directors: Paul Venables, Erich Pfeifer
Composer: Nate Morgan, Elias Arts
Music Executive Producer: Ann Haugen
Music Executive Creative Director: Jonathan Elias
Music Creative Director: Dave Gold
Editor: Doug Walker, Filmcore
Sound Design
Durex “Get It On” :30Production Company: Superfad
Director: Robert Rugan
Executive Producer: Geraint Owen
Director of Animation/Lighting: Mike Wharton
Art Director: Andrew Stubbs Johnston
CG Animator: Dave Thomlison
Producer: Mike Tockman
Advertising Agency: Fitzgerald+CO
Agency Creative Director: Eddie Snyder
Sound Designer: Joel Raabe, Gramercy Post, NYC
Editors: Superfad
Audi “Gymnast” :60Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Director of Photography: Alex Barber
Advertising Agency: BBH London
Agency Creative Director: Nick Kidney
Agency Art Director: James Hilson
Agency Producer: Olly Chapman
Sound Designer: Tony Rapacciolli, Wave Recording Studios
Editor: Andy McGraw, Cut + Run
Jordan Brand “Field Generals” :60Production Company: MJZ
Director: Rupert Sanders
Executive Producers: David Zander, Eric Stern
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Todd Waterbury, Kevin Proudfoot
Agency Creative Director: Keith Cartwright
Agency Art Director: Ricardo Viramontes
Agency Copywriter: Andy Ferguson
Agency Producer: Dan Blaney
Sound Designers: Bill Chesley, Henry Boy, Neil Smith, Spot Welders
Editor: Neil Smith, Spot Welders
Musical Arrangement
Discovery Channel “I Love The World” :60Production Company: Outsider
Director: James Rouse
Executive Producer: Jeremy Barrett
Advertising Agency: 72andSunny
Agency Creative Director: Glenn Cole
Musical Arrangers: Andrew Feltenstein, John Nau, Beacon Street Studios
Editor: Lucas Eskin, Mad River Post
Pepsi “Refresh” :60Production Company: MJZ
Director: Dante Ariola
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: TBWAChiatDay
Agency Executive Creative Director: Rob Schwartz
Agency Creative Directors: Brett Craig, Joe Shands
Agency Art Director: Bill Hornstein
Agency Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Agency Producers: Anh-Thu Le, Mila Davis, Rob Saxon
Musical Arranger: Will.I.Am, the Black Eyed Peas
Editor: Andrea MacArthur, Peepshow NY
Public Service Announcement
Environmental Defense Fund and Ad Council “Polar Bears” :60Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producers: Shawn Lacy, Holly Vega
Advertising Agency: Ogilvy New York
Agency Group Creative Directors:Terry Finley, Chris Mitton
Agency Creative Director: David Apicella
Associate Creative Director/Art Director: Dustin Duke
Associate Creative Director/Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Editor: Geoff Hounsell, Lost Planet
ALS Society “Head and Shoulders” :60Production Company: Untitled Films
Director: John Mastromonaco
Executive Producer: James Davis
Director of Photography: John Houtman
Advertising Agency: Lowe Roche
Agency Creative Director: Christina Yu
Agency Art Director: Ryan McNeill
Agency Copywriter: Rob Sturch
Agency Producer: Brie Gowans
Editor: Richard Unruh, Rooster
MTV Choose or Lose “Phone” :30
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Cindy Becker, Dan Duffy
Director of Photography: Eric Lindley
Advertising Agency: JWT NY
Agency Chief Creative Officers: Ty Montague, Harvey Marco
Agency Executive Creative Director: Jeff Bitsack
Agency Producer: Owen Katz (JWTwo)
Agency Art Directors: Hunter Fine, Sara Worthington, Armando Flores
Agency Copywriters: Scott Bell, Bee Reynolds
Editor: Patrick Griffin, Lost Planet, LA
Low Budget
Durex “Get It On” :30
Production Company: Superfad
Director: Robert Rugan
Executive Producer: Geraint Owen
Director of Animation/Lighting: Mike Wharton
Art Director: Andrew Stubbs Johnston
CG Animator: Dave Thomlison
Producer: Mike Tockman
Advertising Agency: Fitzgerald+CO
Agency Creative Director: Eddie Snyder
Editors: Superfad
Vote2008 “Palin as President: A Heartbeat Away” :66Production Company: Biscuit Filmworks
Director: Clay Weiner
Executive Producers: Shawn Lacy, Holly Vega
Director of Photography: Wyatt Troll
Advertisting Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jamie Barrett
Agency Copywriters: Jamie Barrett, Craig Mangan, Rafi Kugler
Agency Producer: Timothy Plain
Visual Effects: A52 Visual Effects
Editors: Brad Waskewich, Spot Welders, Timothy Plain, Goodby, Silverstein & Partners
Spec Spot
Tide “Have Fun” :37Production Company: Rabbit
Directors: Trevor McMahan, David Neham
Executive Producer: Douglas Howell
Editor: Logan Lefflefinger, Final Cut LA
Toyota Prius “Karma” :38Production Company: ORDER
Director: Paul Santana
Executive Producer: Charles Salice
Director of Photography: Greg Daniels
Producer: Valerie Thomas
Music Company: Yessian Music
Editor: Stewart Shevin, Mad River Post
Student Commercial
Apple iTunes “Lost” :30Directors/Producers/Editors: Gregory Mitnick, Nat Livingston Johnson
School: NYU Tisch School of the Arts, Graduate Film
Course: Directing: Television Commercials
Instructor: Laura Belsey
Slim Jim “Champs” : 30Directors/Producers/Editors: Gregory Mitnick and Nat Livingston Johnson
School: NYU Tisch School of the Arts, Graduate Film
Course: Directing: Television Commercials
Instructor: Laura Belsey
Agency Art Direction
Comcast Powerboost “Rabbit” :60Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jamie Barrett
Agency Group Creative Director: Chris Ford
Agency Group Creative Director /Copywriter: Mike McKay
Associate Creative Director / Art Director: Nick Spahr
Agency Executive Producer: Tanya LeSieur
Editor: Avi Oron, Bikini Edit
Environmental Defense Fund and Ad Council “Polar Bears” :60Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Shawn Lacy, Holly Vega
Advertising Agency: Ogilvy New York
Agency Group Creative Directors: Terry Finley, Chris Mitton
Agency Creative Director: David Apicella
Associate Creative Director/Art Director: Dustin Duke
Associate Creative Director/Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Editor: Geoff Hounsell, Lost Planet
United Airlines “Heart” :60Production Company: Duck Studios
Director: Jamie Caliri
Executive Producer: Mark Medernach
Advertising Agency: Barrie D’Rozario Murphy
Agency Creative Directors: Stuart D’Rozario, Bob Barrie
Agency Art Director: James Zucco
Agency Copywriter: Dan Mackaman
Agency Producers: Jack Steinmann, Holly Stone
Copywriting
Comcast Powerboost “Rabbit” :60Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jamie Barrett
Agency Group Creative Director: Chris Ford
Agency Group Creative Director / Copywriter: Mike McKay
Agency Associate Creative Director / Art Director: Nick Spahr
Agency Executive Producer: Tanya LeSieur
Editor: Avi Oron, Bikini Edit
Crest “Lice” :45Production Company: Station Films
Director: Harold Einstein
Executive Producer: Tom Rossano
Advertising Agency: Saatchi & Saatchi
Agency Creative Director: Gerry Graf
Agency Art Director: Dan Lucey
Agency Copywriter: Nathan Frank
Agency Producers: Colin Pearsall, Maura Hurley
Editor: Ian Mackenzie, Mackenzie Cutler, NY
AMP Energy Drink “Walk of No Shame” :60Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producers: Shawn Lacy, Holly Vega
Advertising Agency: BBDO New York
Agency Chief Creative Officers: David Lubars, Bill Bruce
Agency Creative Directors: Peter Kain, Gianfranco Arena
Agency Art Director: Alex Shulhafer
Agency Copywriter: Alexis Bello
Agency Executive Producer: Amy Wertheimer
Music Producer: Loren Parkins
Account Team: Kim Ryneska/Michelle Polansky
Editor: John Murray, Nomad
Advertising Excellence/International
Cadbury Schweppes “Burst” : 90
Production Company: Exit Films
Director: Garth Davis
Executive Producer: Karen Sproul
Advertising Agency: George Patterson Y&R, Melbourne
Agency Creative Directors: Ben Coulson, Paul Catmur
Editor: Jack Hutchings, The Butchery
Cadbury “Eyebrows” :60Production Company: MJZ London
Director: Tom Kuntz
Executive Producer: Debbie Turner
Director of Photography: Mattias Montero
Advertising Agency: Fallon UK
Agency Executive Creative Director: Richard Flintham
Agency Creative Directors: Chris Bovill, John Allison
Agency Art Director: Nils-Petter Lovgren
Agency Producer: Olivia Chalk
Line Producer: Suza Horvat
Editor: Steve Gandolfi, Leo King, Cut + Run
Know Your Limits / Anti Binge Drinking “Binge Girl” :40Production Company: Gorgeous
Director: Vince Squibb
Executive Producer: Spencer Dodd
Director of Photography: Alex Barber
Production Designer: Chris Oddy
Advertising Agency: VCCP
Agency Creative Director/Art Director: Mark Orbine
Agency Copywriters: Matt Gilbert, Dave Tokely
Editor: Paul Watts, The Quarry
Advertising Excellence/Single Commercial
Skittles “Piñata” :30Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: TBWAChiatDay NY
Agency Executive Creative Director: Gerry Graf
Agency Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Art Director: Craig Allen
Agency Copywriter: Eric Kallman
Agency Producers: Nathy Aviram, Laura Rosenshine
Editor: Gavin Cutler, Mackenzie Cutler
Advertising Excellence/Campaign
Crest “Bulldozer” :45, “Lice” :45, “Pre Nup” :45Production Company: Station Film
Director: Harold Einstein
Executive Producer: Tom Rossano
Advertising Agency: Saatchi & Saatchi NY
Agency Creative Director: Gerry Graf
Agency Art Director: Dan Lucey
Agency Copywriter: Nathan Frank
Agency Producers: Colin Pearsall, Maura Hurley
Editor: Ian Mackenzie, Mackenzie Cutler, NY
Next Integrated Campaign
NYC & Company, and Warner Brothers Records “Oasis Dig Out Your Soul: In the Streets”
Production Company: HSI Productions
Executive Producer: Rebecca Skinner
Directors: The Malloys
Director of Photography: Sam Levy
Advertising Agency: BBH New York
Agency Chief Creative Officer: Kevin Roddy
Agency Creative Director: Calle & Pelle Sjoenell
Agency Producer: Julian Katz
Group Account Director: Chris Wollen
Editor: Tim Wheeler
NBA, TNT, ESPN/ABC “There Can Only Be One”
Production Company: Bob Industries
Executive Producer: T.K. Knowles
Directors: Dayton/Faris
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Directors: Jamie Barrett, Ari Weiss, Stefan Copiz
Art Directors: Jack Woodworth, Stefan Copiz
Copywriters: Craig Mangan, Ari Weiss, Jamie Barrett
Visual Effects: Brickyard
Visual Effects Supervisor: Geoff McAuliffe
Editor: Geoff Hounsell, Lost Planet
Haagen Dazs “HD Loves HB”
Production Company for “Opera”: Psyop
Executive Producer: Neysa Horsburgh
Directors: Cedric Nicolas-Troyan, Laurent Ledru
Production Company for “Disco” and “Krumpin”: Bob Industries
Executive Producers: T.K. Knowles, Chuck Ryant, John O’Grady
Director: Trish Sie
Advertising Agency: Goodby, Silverstein & Partners
Agency Creative Director: Jeff Goodby
Art Directors: Margaret Johnson, Tanner Shea, Tyler Magnusson
Copywriters: Jim Elliott, Brooks Jackson, Andrew Bancroft, Matt Rivitz
Editor: Patrick Griffin, Lost Planet
Next Experiential
Chambers Hotel “Chambers Video Art Piece”
Production Company: Nydrle
Director: Peter Nydrle
Executive Producer: Garner Kinmond
Advertising Agency: Barrie D’Rozario Murphy
Agency Creative Directors: Stuart D’Rozario, Bob Barrie
Agency Art Directors: Bob Barrie, Brian Lambert
Agency Copywriter: Stuart D’Rozario
Agency Producer: Adele Amos
Editor: Jonathan Del Gatto, Butcher Edit
McDonald’s “The Lost Ring”
Production Company: PostPanic, Amsterdam
Director: Mischa Rozema
Executive Producers: Ania Markham, Jules Tervoort
Advertising Agency: AKQA
Agency Creative Directors: Toria Emery, Edwin Veelo
Agency Producer: Nancy Cardillo
Music Company: Massive Music
Nike+ “Nike+ Human Race 10K”Advertising Agency: R/GA,
Partner Agencies: Wieden+Kennedy, AKQA, Melcher Media
Creative Direction: Robert Rasmussen, Natalie Lam, Wade Convay, Jill Nussbaum
Visual Design: Masha Ioveva, Cesar Marchetti, Adam Jesberger, Diego Aguilar
Copy: Jim Hord, Eissa Shively, Jared Elms, Steve Peck
Technology: Nick Coronges, Thomas Chan, Michael Mosley, Vincent DiBartolo
Digital Studio: Can Misirlioglu, Guy Helson, Vin Farrell, Mark Voelpel
Analytics/QA: Heidi Miller, Alberto Botero, Nauman Hafiz, Tim King
Agency Production: James Kuo, Donald Oliver, Jordana Reim
Next Viral/ Web Film
Durex “Get It On” :30Production Company: Superfad
Director: Robert Rugan
Executive Producer: Geraint Owen
Director of Animation/Lighting: Mike Wharton
Art Director: Andrew Stubbs Johnston, Superfad
CG Animator: Dave Thomlison
Producer: Mike Tockman
Advertising Agency: Fitzgerald+CO
Agency Creative Director: Eddie Snyder
Editor: Superfad
Environmental Defense Fund and Ad Council “Polar Bears” :69Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producers: Shawn Lacy, Holly Vega
Advertising Agency: Ogilvy New York
Group Creative Directors: Terry Finley, Chris Mitton
Agency Creative Director: David Apicella
Associate Creative Director/Senior Art Director: Dustin Duke
Associate Creative Director/ Senior Copywriter: Jon Wagner
Senior Agency Producer: Carrie Simon
Director of Broadcast Production: Patti McConnell
Editor: Geoff Hounsell, Lost Planet
Diesel “Diesel SFW XXX” 1:20Production Company: The Viral Factory
Executive Producer: Ed Robinson
Director: Keith Schofield
Advertising Agency: The Viral Factory
Editor: Rob Hill, Unit Post Production
Next Website/ Microsite
General Electric “GE Ecomagination”
Production Company: North Kingdom
Executive Producer: Jenny Gadd
Advertising Agency: Goodby, Silverstein & Partners
Director: Mike Geiger
Agency Creative Directors: Jeff Goodby, Rich Silverstein, Christian Haas Agency Art Director: Shane Fleming
Agency Copywriter: Larry Corwin
Agency Producers: Carey Head, Sosia Bert
Doritos “Hotel 626”
Production Company: B-Reel
Executive Producer: Amanda Cox
Advertising Agency: Goodby, Silverstein & Partners
Director: Mike Geiger
Agency Creative Directors: Hunter Hindman, Rick Condos, Marc Sobier, Hartley Rusen
Sprint NOWProduction Company: FaceFaceFace
Executive Producer: Mike Kellogg
Advertising Agency: Goodby, Silverstein & Partners
Director: Mike Geiger
Agency Creative Directors: Christian Haas, Franklin Tipton
Agency Art Director: Aaron Dietz
Agency Copywriter: Mandy Dietz
Agency Producers: Margaret McLaughlin, Tena Goy