Publicis New York has tapped retail and shopper marketing leader Nancy Shamberg to serve in the new role of sr. VP, group commerce director. She reports directly to Publicis New York CEO Carla Serrano and EVP, managing director Adam Hunt. Shamberg comes directly from TPN in Chicago, an Omnicom company, where she was managing director, shopper marketing. Shamberg’s skill and expertise expand the scope and scale of the Publicis Retail and Commerce Marketing discipline.
With almost two decades of leadership experience in retail and shopper marketing, Shamberg is widely recognized as a thought-leader in the shopper marketing space. She has overseen multi-million shopper marketing budgets for some of the most respected retail and CPG brands including The Clorox Company, Conagra, Frito- Lay, and Albertsons/Safeway. At TPN, Shamberg also played a significant role in business development. She additionally oversaw TPN’s San Francisco office. Shamberg is a frequent industry speaker and guest lecturer, including engagements at Shopper Marketing Expo, League of Leaders for Shopper Marketing Industry and Path to Purchase Summit.
Director Malin Ingrid Johansson Brings “Deck 5B” To The Toronto International Film Festival
In her young career, director Malin Ingrid Johansson continues to gain recognition on the festival circuit while looking to extend her reach into the American advertising market. On the latter score, she’s joining the roster of Little Minx, the production company under the aegis of Rhea Scott who’s known for nurturing the careers of filmmakers and helping to successfully establish them in the U.S. across commercials, music videos and other varied projects.
As for Johansson’s film festival pedigree, she first saw her short film Madden, a coming-of-age story inspired by her teenage years on a farm, debut internationally at the Berlinale (Berlin International Film Festival) 2023. Madden was also awarded best Swedish Short at last year’s Gothenburg International Film Festival. Furthermore, Johansson is currently in development on a feature-length film based on Madden.
Now another Johansson short film is making a major splash. Her Deck 5B premiered this week at the Toronto International Film Festival during its Short Cuts program. Among the production houses behind Deck 5B--and earlier Madden--was Pine, a Stockholm-based shop which reps Johansson for commercials internationally.
In the interest of avoiding a spoiler alert, SHOOT in this piece provides a deliberately sparse description of the storyline for Deck 5B. Suffice it to say that the short stars Alma Pöysti as Mia, a mother torn between the needs of her young son and her own desires for romance and fulfillment. Johansson said that she was deeply moved by Pöysti’s portrayal of the recently divorced Mia and considers getting the chance to work with the actress as a major career highlight. Earlier this year,... Read More