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    National CineMedia names Rick Butler chief digital officer

    By SHOOTUpdated:No Comments1945 Views
    CENTENNIAL, Colo. --

    National CineMedia (NCM) has named Rick Butler to the role of chief digital officer. Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.

    Prior to this, Butler had been working with the NCM Digital team as a consultant as president of Playa Vista Consulting, serving as the visionary behind NCM’s new Noovie.com movie search and discovery destination. 

    Butler has extensive experience in the digital entertainment space and is perhaps best known as the executive behind Fandango, building that $500 million e-commerce revenue channel both as chief operating officer, and later as EVO (NBCU) & general manager, Fandango following the company’s acquisition by Comcast.

    Butler will be based in Los Angeles and will report to NCM CEO Andy England, who noted that, “Rick is an expert in B2B and B2C products and platforms and has a terrific track record of building award winning web and mobile applications. He’s the right man for the job of taking our Noovie digital ecosystem and data initiatives to the next level, creating exciting new content, commerce and gaming products like Noovie ARcade, and Fantasy Movie League designed to reach movie audiences.”

    Butler also previously served as CEO of Outbox Enterprises, an AEG/Cirque du Soleil joint venture that provides web and mobile box office solutions as well as back office systems for some of the largest concert and sporting venues in the world. 

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    Tags:National CineMediaNCMRick Butler



    Director Milo Blake Signs With PRETTYBIRD For U.K. Representation

    Tuesday, August 11, 2026

    PRETTYBIRD has added director Milo Blake to its U.K. roster. He continues to be handled by Furlined for commercial representation in the U.S.

    Blake is a British filmmaker, based in London, whose style and fascination with stories have been shaped by the cultural resonance of the city and the people within it. His eye for a set piece developed early, as whole worlds and universes built from his toys regularly took over the rooms of his childhood home. Inspired by the eclectic films in his parents’ DVD collection, that curiosity soon found a more permanent medium in filmmaking, sowing the seeds of a lifelong passion for film.

    Coming up, he made his name in the U.K.’s alternative music scene through collaborations with artists such as Obongjayar, Rachel Chinouriri, Lava La Rue, Big Piig, Louis Culture and Lord Apex. His music video work has been screened and gained recognition at SXSW Festival, Oscar-qualifying film festivals like New Orleans and Rhode Island as well as the UKMVAs. His video for Oscar Jerome in 2025 won him a Vimeo Staff Pick. His hybrid feature concert film, All the Way From the Sun, documented Loyle Carner’s epic inaugural show at the Royal Albert Hall for his acclaimed album, “Hugo.”

    In 2025, Blake’s film The Empty Seat for the Paralympics won a Clio for Social Good, Gold in the YDA commercial category, Best New Director at the Young Arrows, and received Silver and Bronze awards at Ciclope. Recent films include History is Calling for Puy du Fou España and Our House is Not a Home for the homelessness charity Shelter, which garnered a Wood Pencil at D&AD and a Silver at the British Arrows in 2026. Prior to joining PRETTYBIRD, Blake was repped in the U.K. ad market by... Read More

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