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    Home » “Newsroom” Director Alan Poul Joins HeLo For Spots

    “Newsroom” Director Alan Poul Joins HeLo For Spots

    By SHOOTMonday, January 6, 2014Updated:Tuesday, May 14, 2024No Comments3875 Views
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    Alan Poul
    LOS ANGELES --

    Bicoastal HeLo has signed Alan Poul–who currently serves as exec producer and director on Aaron Sorkin’s Golden Globe-nominated HBO series The Newroom–for his first representation as a director for commercials and branded content. Before The Newsroom, he served as EP and contributing director on all five seasons of HBO’s Six Feet Under. 

    Over the past 20 years, his work has earned him such honors as a News & Documentary Emmy Award (as a producer of the PBS historical program The Pacific Century), Golden Globe, Producers Guild Awards, GLAAD Awards and Peabody Awards. He has also directed multiple episodes of HBO’s historical drama Rome and the hit HBO polygamy series Big Love. He was nominated for a DGA Award in 2004 for his direction of the “Nobody Sleeps” episode of Six Feet Under, which also earned him an Emmy nom for Outstanding Direction in a Drama Series.

    Initially entering the entertainment industry from an academic slant, Poul studied Japanese Literature at Yale, taught several film courses, and became known for his Japanese-film expertise while serving as Film Programmer for the NYC nonprofit The Japan Society. Having never set foot on a film set, he was tapped for his first gig as associate producer on Paul Schrader’s acclaimed Yukio Mishima biopic Mishima, A Life in Four Chapters. After learning both the technology and terminology in Japanese, Poul returned to the states following production and dove into the English version of the industry headfirst, and never looked back.

    Poul made his feature directing debut in 2010 with the romantic comedy The Back-up Plan starring Jennifer Lopez and Alex O’Loughlin, and had previously produced numerous features including Woman on Top (Penelope Cruz), Skip Woods’ debut feature Thursday and the horror pic Candyman. Prior to his HBO work, Poul collaborated with author Armistead Maupin on producing all three miniseries based on Maupin’s Tales of the City books (Tales of the City, More Tales of the City, Further Tales of the City), each of which was nominated for an Emmy. Additional television production credits include CBS’  Swingtown, the ABC teen series “My So-Called Life” and the Peabody Award-winning “Rock the Vote” special.

    Currently a member of the Boards of Directors of Film Independent and the It Gets Better Project, Poul previously served on the boards of the Producers Guild of America, GLAAD and Outfest.

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    Category:News
    Tags:Alan PoulHeLoNewsroom



    Tool Expands AI Content Group With Hiring Of Roberts, Spencer and Klevecz

    Thursday, December 11, 2025

    Content production partner and creative technology company Tool has expanded its AI Content Group with three new hires. Oden Roberts joins as director of AI, VFX & pipelines, Kelly Spencer arrives as director of partnerships & creative automation, and Ariel Klevecz joins as AI pipeline developer. This brings Tool’s total team of dedicated AI experts to 20+, growing the company’s ability to support brands and agencies in the use of generative AI to scale creative and improve the speed of productions and marketing practices. “As commercial content production evolves, we’re committed to building the infrastructure and talent that will help us serve the needs of where the industry is going,” said Dustin Callif, president of Tool. “Oden, Ariel and Kelly are incredible additions to support Tool’s longstanding focus on combining craft, technology, and brand storytelling.” Roberts brings a deep background in visual effects, creative technology, and scalable AI production systems. As director of AI, VFX & pipelines, he will pair his blend of expertise in traditional VFX and emerging AI tools to build next-generation AI-driven VFX pipelines that enhance creative output and efficiency across Tool’s commercial content work. Thanks to the company’s AI Group, many of Tool’s directors have already leveraged AI in integrated commercial productions, including work for Mentos, BMW and Starburst, with several projects set to debut in the coming months. “More brands, agencies and directors are realizing the creative doors that can be opened through the thoughtful integration of Gen AI, and Tool is uniquely positioned to help them take that first step,” said Michelle Towse, managing director, content at Tool. “Our team of dedicated... Read More

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