By David Bauder, Media Writer
NEW YORK (AP) --Professional football — the lifeblood of live television this time of year — illustrated its dominance in the ratings this past week.
Four NFL games finished among the Nielsen company’s 20 most popular primetime programs, with NBC’s Sunday night and Fox’s Thursday contests the top two. Both games featured Los Angeles teams.
Add in three pre-game shows, and football accounted for seven of Nielsen’s entries.
The games usually dwarf regular programming. For example, Fox drew 17.4 million to its Thursday night game. Its next most popular show, “Last Man Standing,” had 12 million fewer viewers.
Similarly, the 18.1 million people who watched NBC’s “Sunday Night Football” were nearly 10 million more than “The Voice.” CBS’ lineup has a broader base of support and no pro football in primetime, but it should be noted that its highest-rated show, “60 Minutes,” comes on after football on the East Coast.
CBS won the week in primetime, averaging 7.2 million viewers. NBC had 6.2 million viewers, Fox had 5.1 million, ABC had 3.6 million, Univision had 1.4 million, ION Television had 1.3 million, the CW had 1.2 million and Telemundo had 1.1 million.
ESPN was the week’s most popular cable network, averaging 2.4 million people in prime time. Fox News Channel had 2.04 million, Hallmark had 2.02 million, MSNBC had 1.91 million and USA had 1.31 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 8.9 million viewers. NBC’s “Nightly News” was second with 8.6 million and the “CBS Evening News” had 6.4 million
Below are primetime viewership numbers compiled by Nielsen for Dec. 10-16. Listings include the week’s ranking and viewership.
1. NFL Football: Philadelphia at L.A. Rams, NBC, 18.12 million.
2. NFL Football: L.A. Chargers at Kansas City, Fox, 17.41 million.
3. “60 Minutes,” CBS, 14.55 million.
4. “NCIS,” CBS, 12.28 million.
5. “NFL Pregame,” NBC, 11.66 million.
6. NFL Football: Minnesota at Seattle, ESPN, 11.63 million.
7. “NFL Pregame,” Fox, 10.34 million.
8. “Football Night in America,” NBC, 9.22 million.
9. “FBI,” CBS, 9.04 million.
10. “The Voice” (Tuesday), NBC, 8.97 million.
11. “God Friended Me,” CBS, 8.53 million.
12. “The Voice” (Monday), NBC, 8.43 million.
13. “The Big Bang Theory,” CBS, 8.08 million.
14. “Survivor,” CBS, 7.78 million.
15. “NCIS: New Orleans,” CBS, 7.76 million.
16. “Mom,” CBS, 7.71 million.
17. “Young Sheldon,” CBS, 7.7 million.
18. “Bull,” CBS, 7.4 million.
19. NFL Football: Cleveland at Denver, NFL Network, 7.29 million.
20. “NCIS: Los Angeles,” CBS, 7.21 million.
ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More